50 Must-Read Blogs on Content Marketing, Social Media, and All Things Digital
For marketing and sales teams, content still rules the day. Whether you’re crafting compelling copy for landing pages or compiling comprehensive content assets to close deals, both marketers and sales professionals rely on content in practically every facet of their day-to-day jobs. In fact, content marketing is so interwoven with digital marketing that the lines can sometimes blur between content marketing, email marketing, social media, and even advertising. After all, what do you need to drive your email and social campaigns? Content, of course.
There are hundreds – if not thousands – of content marketing blogs offering valuable insights and strategies for getting the most out of your content efforts. Everywhere you turn, it seems someone has the secret sauce to content marketing. To help reduce the overwhelm, we’ve analyzed every inch of the web to identify 50 best-of-the-best content marketing blogs you should be reading.
Disclaimer: Obviously, there are many other worthy blogs we could have included. We don’t mean to exclude anyone, but we could have listed hundreds of useful content marketing blogs. If there’s a content marketing blog you love to read that we’ve missed, let us know about your favorite blogs in the comments. And, because the following 50 blogs are written by some of the world’s most prominent thought leaders, it’s impossible to list them in any sort of meaningful order. Even random order seems to fall short of doing this list justice. There’s no way to say one is better than the other; they all offer unique and valuable insights useful for any content marketer or digital marketer. So, to avoid any potential confusion there, we’ve listed the following 50 must-read content marketing blogs in alphabetical order.
ANN HANDLEY
@annhandley
Beyond being lucky enough that her name begins with an “A,” Ann Handley has more than few things going for her. One of the most widely recognized experts in content marketing, Handley is an author, speaker, and the Chief Content Officer at MarketingProfs. She’s the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of another book you may have heard of, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). In other words, Handley’s blog is an essential for your content marketing learning library.
Three posts we like from Ann Handley:
- The Science Behind Quality Content: A New Study
- 50 Shades of Mediocrity: Does Content Have to be Good, or Just Good Enough?
- Creative, Funny, Unusually Honest Marketing of an Awful Dog Named ‘Eddie the Terrible’
B2B MARKETING INSIDER
Michael Brenner talks content marketing, strategy, and social at B2B Marketing Insider, and he just so happens to be the head of strategy at Newscred, which, in our book, gives him plenty of cred to speak his mind about what’s hot and what’s not in the world of content marketing. And speak it he does, offering timely and relevant perspectives on the goings-on in the industry and what and who you should be watching if you want to succeed.
Three posts we like from B2B Marketing Insider:
- The Accidental Storyteller
- This is the Real Secret to Unleash Your Content Marketing Creativity
- Content Marketing and the Rise of the Citizen Storyteller
BRAFTON
“Organized and agile, relentlessly creative, and still laser-focused on data,” Brafton is one of the most recognized content marketing agencies in the world, having landed on the Inc. 500 list of fastest-growing companies three years running. Of course, Brafton’s marketing blog encompasses everything and anything content marketing, social, digital, and even real-world advertising, making it a must-read resource for your content marketing arsenal.
Three posts we like from Brafton:
- Why so serious? Your audience likes humorous content [study]
- 5 ways to make the most out of interviews for content marketing
- Inside a content strategy that generated 107% more web leads
Tom Webster is a VP of Strategy at Edison Research and the brains behind Brandsavant. A specialist in consumer behavior, Webster has been telling stories with numbers and trying to gain insights from data for more than 20 years. His blog is focused on a variety of digital marketing topics, with a heavy emphasis on data and measurement, natch.
Three posts we like from Brandsavant:
- Six Content Creation Tips, Learned the Hard Way
- How Buyer Personas Could Ruin Your Content Marketing
- Native Advertising, Advertorials, and the Oldest Lie of Content Marketing
A digital analyst, anthropologist, and futurist, Brian Solis is the principal analyst at Altimeter Group, an award-winning author, widely recognized blogger, and a sought-after keynote speaker. Solis both studies and influences the effects of emerging technology on business, marketing, and culture. Sharing insights on the impact of technology, culture, and business, Solis often delves into social media, thought leadership, customer service, and the impacts of each on digital marketing, including the variety of formats and channels of content marketing.
Three posts we like from Brian Solis:
- How Marketers Can Thrive in an Era of Digital Darwinism
- Digital Transformation Starts with Reimagining the Customer Experience
- Meerkat and the Ephemeral State of Livestreaming
Founder and CMO of IdealSpot, Bryan Eisenberg is also a keynote speaker and best-selling author. Bryan and his brother Jeffrey Eisenberg have become revolutionary thought leaders and pioneers in online marketing, with expertise spanning areas such as improving online conversion rates, Persuasion Architecture, marketing tools, web analytics, big data and persona marketing. Having worked with hundreds of companies to create compelling digital marketing strategies emphasizing the customer experience, Bryan and Jeffrey Eisenberg have plenty of expertise to share. While they now work with and mentor select clients, anyone can benefit from their wealth of knowledge by following their blog.
Three posts we like from Bryan Eisenberg:
- Increase the Persuasive Momentum of Your Conversion Funnels
- Is Conversion Rate Optimization (CRO) a Dead End?
- A 217% Lift Every Content Marketer Should Be Getting, But Will You?
BUFFERSOCIAL
BufferSocial is the official blog of Buffer, a social media app that makes planning and scheduling your social media posts simple, painless, and efficient. The focus of BufferSocial is to share tips and advice on creating, analyzing, and converting with social media, but the blog covers the full spectrum of the digital world, including content marketing, video, images, and every conceivable facet of digital marketing.
Three posts we like from BufferSocial:
- How to Create Content That Your VIPs Will Love to Share
- How Can You Create Pinnable Content if You’re Not a Visual Brand?
- The Power of Research: How We Grew The Canva Blog’s Traffic by 226.47%
BUILTVISIBLE
BuiltVisible is a digital marketing agency offering SEO, search, strategy, and content that communicates ideas and builds brands. The BuiltVisible blog is a reflection of these focus areas, with topics ranging from technical tips for tweaking your CSS to social media hacks, content tips, and more.
Three posts we like from BuiltVisible:
- Launching “Big” Content – A Checklist
- Content Strategy Helper Tool – Version 3 (an awesome tool for strategic content planning)
- Localisation Not Translation: Getting the Right Recipe for International SEO & Content
CHRIS BROGAN
A New York Times best-selling author and business advisor, Chris Brogan is the CEO of Owner Media Group and a marketing visionary. Brogan explores how people use content, media, and community to build marketplaces around areas of belonging, and how you can do the same to build your company’s brand.
Three posts we like from Chris Brogan:
- How Online Courses Changed My Business
- 37 Blog Posts to Stop Writing – And What She Did Next Changed Everything
- Has Blogging Changed Much Over the Last 17 Years?
CLICKZ
ClickZ is a leading digital publication offering marketing news and expert advice. From marketing to email, analytics, social, search, and more, ClickZ is a helpful portal for finding tips and tactics on every digital marketing channel in existence. The site has a robust section on content marketing, but we know you’ll enjoy perusing the other categories as well.
Three posts we like from ClickZ:
- Why Mobile Is Content Marketing’s Missing Link
- Seven Mistakes Killing Your Content Marketing
- 5 Creative Ways to Stretch Costly Content Across Channels
CONTENT MARKETING ASSOCIATION
The industry body for content marketing, the Content Marketing Association promotes the use of content as an effective marketing tool and showcases the range of channels that can be used to engage customers, from digital to video, branded TV, and the more traditional customer magazines.
Three posts we like from Content Marketing Association:
- Tips on Using Content to Attract Niche Audiences Online
- 3 Reasons Your Content May be Doomed from the Start and What to Do About It
- Content Rules: The 5 Ws of Content Planning
CONTENT MARKETING INSTITUTE
The Content Marketing Institute, the creation of Joe Pulizzi which originally started out as a company called Junta42, is one of the most widely recognized and credible authorities on content marketing. From online training and certification to consulting, sponsoring must-attend industry events, and of course a frequently updated blog sharing the latest and most informative perspectives on content marketing, the Content Marketing Institute is a must-follow resource for anyone in the industry.
Three posts we like from Content Marketing Institute:
- 2 Things and 9 Tips That Brand Marketers Can Learn from Publications
- How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year
- 7 Tips We Learned Analyzing 75 Content Marketing Examples
THE CONTENT STRATEGIST (CONTENTLY)
Contently’s The Content Strategist blog is a blog targeted specifically to the content strategists of the world, offering expert insights and guidance for those who live and breathe content strategy. Get the latest perspectives on content marketing news and tactics, as well as a bit of social, video, and related topics in the mix.
Three posts we like from The Content Strategist:
- 5 Ways Design Thinking Can Help You Create a Killer Content Strategy
- Why Ambitious Content Is the Only Content That Matters
- 3 Ways Facebook Instant Articles Will Be Big for Brands
Valeria Maltoni is a recognized strategist focused on marketing strategy and its effects on business transformation and innovation. She helps clients make relationships a key driver of brand value and business growth, having created strategic roadmaps and plans for several Fortune 500 businesses with multiple brands, revenue streams, and audiences. On her blog, Conversation Agent, Maltoni shares tips and strategies for building and nurturing relationships, analysis of company success stories, and how to achieve greater results by developing a learning habit.
Three posts we like from Conversation Agent:
- What Makes Telling a Personal Story Valuable?
- Make Your Stories Come Alive
- Elizabeth Gilbert on the Creative Genius You Have
A digital media company – not an agency, but a team of Digital Marketing Advisors – that consults with the world’s largest brands, Convince and Convert is a leading authority on content and digital marketing led by the company’s president Jay Baer.
Three posts we like from Convince and Convert:
- How to Show Off Your Content with Google Plus Collections
- How to Increase Your Content’s Shareability
- Boost Your Content Marketing ROI With This Secret Weapon
Copyblogger creates solutions for smarter content marketing, sharing the strategies and secrets the company used to build its own brand with readers on the Copyblogger blog. To learn how to create valuable content that attracts attention, drives traffic, and builds your business, Copyblogger is one to read.
Three posts we like from Copyblogger:
- Deadly Conversion Busters: How to Fix a Horrible Headline
- The “Short Copy” Trap When Offering Free Opt-In Content
- Creating Visual Content: The Favorite Tools and Tips for Non-Artists
THE COPYBOT
Demian Farnworth is the chief copywriter for Copyblogger Media and a web content expert who has worked with a variety of cutting-edge clients. The Copybot offers essential web writing advice to help readers write copy that rises above obscurity and makes a mark in a saturated digital climate.
Three posts we like from The Copybot:
- How Web Writers Can Improve Their Copy with White Space
- A Simple Way to Get People to Believe Your Big Claim
- What the End of the World Can Teach Us about Being Specific
Danny Brown is the co-author of Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing (Que Biz-Tech) and a leading authority on marketing, social media, where the industry is heading, and what it means to us as humans.
Three posts we like from Danny Brown:
- But That Doesn’t Make You a Writer
- Creating and Curating an Experience Your Audience Will Remember
- Does Your Tagline Tell Your Story?
Digiday is your go-to source for authority, insight, and honesty on digital media and marketing. Digiday has grown to become one of the most prolific digital publications on digital marketing, offering a variety of perspectives from thought leaders for brands, agencies, publishers, and platforms.
Three posts we like from Digiday:
- State of the Industry Report: How content marketing and native will drive a new era of engagement
- Marketers: We struggle to get internal buy-in for branded content
- Purina turns pet research into content with ‘Puppyhood’
John Jantsch is a small business marketing consultant, speaker, and author of the widely known Duct Tape Marketing books as well as several other titles. Jantsch blogs at Duct Tape Marketing, a blog that acts as a companion to and extension of the expertise he offers in his books. Jantsch has been called the “World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies,” making his blog a must-read for content marketing professionals and other marketing practitioners and business leaders.
Three posts we like from Duct Tape Marketing:
- How to Use Your Content Platforms to Gain Valuable Customer Insights
- 5 Ways to Produce Eye-Catching Content Without a Designer
- Why Do Buyers Trust Content So Much?
Econsultancy offers independent research, analysis, and advice on every facet of digital marketing, encompassing social media, e-commerce, SEO, mobile, and tech for the business world. Content marketing is a commonly addressed topic, as it relates to SEO, social, and other digital marketing tactics, as well as in its own right.
Three posts we like from Econsultancy:
- Eight surprisingly interesting examples of finance content
- The three biggest discussions driving content strategy transformation
- How Coggles uses content marketing for ecommerce
A Tampa, Florida-based digital marketing agency founded in 2002, Find and Convert offers marketing services to help clients expand brand awareness, generate leads, and increase sales. The Find and Convert blog encompasses a variety of topics of interest to digital marketers and any business leader wanting to expand his company’s online presence, including a section dedicated to content and strategy.
Three posts we like from Find and Convert:
- Six Steps to a Successful Inbound Marketing Campaign
- 8 Great Examples of Data Visualization
- Why Audience-Centric Content Is Not an Option
Mark W. Schaefer is a consultant, educator, and author of five best-selling books, including Social Media Explained and The Content Code. He blogs at {grow}, where he shares his expertise on everything from social media to content marketing, audience engagement, growth hacking, and anything relevant and impactful to the business world.
Three posts we like from {grow}:
- Do People Trump Content in Marketing?
- 33 Inspiring B2B digital marketing case studies
- The art and science of developing an enterprise content strategy
HEIDI COHEN
Heidi Cohen is an “Actionable Marketer” who shares her expert advice and perspectives on the latest content marketing strategies, social media, mobile, general marketing, and life in general on her blog. Offering insights of value to both newbie content marketers and experienced professionals, Cohen’s blog is a must-read for anyone with an interest in content marketing.
Three posts we like from Heidi Cohen:
- How To Get Your Content In Shape For The Summer
- How To Give Your Content A Winning Personality
- 50 (Almost) Free Ways To Repromote Content
HubSpot is a leading source for inbound marketing advice and solutions. HubSpot’s Marketing Blog is a wealth of information from the HubSpot team and reputable guest bloggers on networking, social media, content marketing, the psychology behind online marketing, and much more.
Three posts we like from HubSpot’s Marketing Blog:
- 29 Revealing Statistics About Content Marketing in Europe [SlideShare]
- The Biggest Pet Peeves of CRO Experts
- Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
Byron White, a speaker, author, entrepreneur, and CEO, shares his thoughts on business, life, and particularly, content marketing at ideaLaunch. Byron has founded several startups that remain active, including WriterAccess, Life Tips, Lost Ball, and Content Marketing Conference, giving him plenty of fodder to offer valuable, real-world perspectives on using content to achieve results.
Three posts we like from ideaLaunch:
- Turning Dirt Into Content Marketing Gold
- Content Integrity and Publishing Frequency
- Content Marketing is a Team Sport
KISSmetrics is a powerful analytics tool that shows you not only what’s happening, but who’s doing it, tracking real people from their origins through their actions, behaviors, and ultimately purchases. The KISSmetrics blog covers all things marketing and analytics, including ample insights on content marketing.
Three posts we like from KISSmetrics:
- Another Online Marketing Opportunity is Knocking: Hello #HashtagSearch
- How to Create an Authentic Brand Story that Actually Improves Trust
- The Ideal Copy Length (Infographic)
David Armano, a global strategy director at Edelman Digital, blogs at Logic + Emotion. His focus with clients is strategically impacting integrated marketing efforts that are social at the core. At Logic + Emotion, you’ll find Armano’s thoughts on everything from business to blogging, customer experience, co-creation, branding, and more.
Three posts we like from Logic + Emotion:
- The Science Behind Making Your Posts Shareable
- A Reminder of What Blogging Can (and sometimes, should be)
- Ruling The “Aggregators” With Creative and Editorial Talent
Led by Head of Content Ann Handley, MarketingProfs is a step ahead when it comes to living on the cutting edge of digital marketing. A wealth of information on all things marketing, MarketingProfs is a goldmine of tutorials, guides, tools, reports, opinions, and much more.
Three posts we like from MarketingProfs:
- Six Practical Tips for an Integrated Content Strategy
- Influencer Marketplaces: Your Beeline to Bloggers for Product Reviews (and Not Just)
- Four Tips for Turning Employees into Strategic Content Creators
Moz is a leading authority on SEO, and with content playing a heavy role in SEO for the past several years, The Moz Blog offers many tips and insights on avoiding Google penalties, maximizing your use of content for rankings and traffic, and other perspectives anyone in the biz of online marketing needs to know. And, of course, you won’t want to miss widely respected expert Rand Fishkin’s Whiteboard Fridays.
Three posts we like from The Moz Blog:
- Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations
- Simple Steps for Conducting Creative Content Research
- Why Good Unique Content Needs to Die – Whiteboard Friday
Digital marketing evangelist and leading author Avinash Kaushik is an expert in digital marketing and a speaker and educator, among many other roles. His blog, Occam’s Razor, emphasizes data and analtyics but touches on many pressing topics of interest to content marketers.
Three posts we like from Occam’s Razor:
- 7 Incredible Web Design, Branding, Digital Marketing Experiences
- Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples
- Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Outbrain is the world’s largest content discovery platform, so it only makes sense that the Outbrain blog is all about content marketing, maximizing your brand’s reach, increasing traffic to your blog and other online properties, and all those little details that fascinate content marketing professionals.
Three posts we like from Outbrain:
- What Makes a Great Content Marketer?
- Bounce Rate as You Understand It Has No Place in Content Marketing
- Digitalk: How to Shift to an Always-On Content Marketing Strategy [Video]
Portent is a digital marketing agency, offering services spanning content creation, SEO, PPC, strategy, analytics, and virtually anything in the realm of the digital ecosphere. The Portent blog encompasses all things digital, with tips on making use of the latest features on social platforms like Facebook, insights on gaining more strategic advantage from your analytics, coverage on industry events, and all the news and views you need to stay abreast of what’s happening in the digital world.
Three posts we like from Portent:
- Mobile & App Content Will Rank Higher. Shenanigans Likely.
- Starbucks stirs the heart: Strength in the Brand Story
- It’s Raining Marketing: The Importance of Integrated Marketing Communications
Post Advertising addresses the changing marketing and advertising industries, offering chronicles of storytelling, advertising, marketing, and branding campaigns in the post-advertising age. For expert insights and perspectives on storytelling and branding in the digital age, Post Advertising is a must-read.
Three posts we like from Post Advertising:
- Why Storytelling is the Best Way to Engage Health Care Audiences
- Why Telemarketers are the Worst Brand Storytellers
- How Story Platforms Help Global Brands Go Local
Darren Rowse is a widely respected expert on blogging and the brains behind ProBlogger, a website focused on the craft of blogging and other content marketing topics. The site features a forum, workbooks, a blogging jobs board, information on Rowse’s book and public speaking services, and of course, a blog covering all the pressing topics of the day for bloggers who want to stay at the top of their field.
Three posts we like from ProBlogger:
- Anchorman-Inspired Tips to Help you Blog Your Way to the Top
- Google’s Mobilegeddon: The Best Excuse to Repurpose Old Content
- Four Blogging Tools to Make your Content Go Further
QuickSprout is the brainchild of Neil Patel, one of the most respected authorities on online marketing, traffic generation, and analytics who co-founded Crazy Egg, Hello Bar and KISSmetrics. From tips on creating winning A/B tests to SEO, link building, monetizing your blog, and more, QuickSprout is a must-read blog for getting better results from your online marketing efforts.
Three posts we like from QuickSprout:
- How to Generate $1,000,000 from Your Blog
- Why Do Sites Rank High on Google When They Aren’t Optimized?
- How to Grow Your Blog Traffic by 20,000 Visitors a Month
ReadWrite is a go-to blog for many digital marketing and content marketing professionals, covering the latest news and offering analysis and conversation in cutting-edge technologies and services for marketing professionals. Topics span categories including cloud, web, social, mobile, as well as hacks, working methods, wearables, and more.
Three posts we like from ReadWrite:
- Push Comes To Shove: The New Way We Interact With Information
- Hacking Our Brains: Motivating Others By Snatching Back Rewards
- Podcasting On A Budget: How To Record Great Audio For Less
The “world’s most powerful digital marketing 1:1 platform,” the Salesforce Marketing Cloud is a force to be reckoned with. The Marketing Cloud blog covers everything from wearable technology to social media, offering cutting-edge research on the state of marketing, news and analysis of the latest trends, and so much more.
Three posts we like from Salesforce Marketing Cloud:
- Where is Everybody? The 90-9-1 Rule Explains Where Your Blog Audience Hides
- Why Being a VISUAL Storyteller Just Got More Important
- The Key to Creating a B2B Marketing Strategy That Sells
Everyone knows – and most people love – Seth Godin. The author of multiple best-selling books sharing Godin’s unique way of thinking about marketing and business, Godin is a recognized and respected thought leader. His blog is a must-read for any business leader or marketing professional, offering inspiration that makes readers want to flex their creative muscles and capitalize on innovative strategies to reap major successes in business and in life.
Three posts we like from Seth Godin:
- Pain and money and b2b selling
- We are all social entrepreneurs
- How to win an argument with a scientist
SOCIAL MEDIA EXAMINER
Yes, Social Media Examiner focuses on social media, but social and content are so interwoven that you can’t have one without the other. And, you’ll find plenty of advice for upping your content game here as well, whether it’s tips for boosting blog traffic or how to make your content more shareable.
Three posts we like from Social Media Examiner:
- 6 Ways to Grow Your Blog Audience
- 9 Tips for Becoming a Social Media Influencer
- Stand Out: How to Build a Following That Matters
SOCIAL MEDIA EXPLORER
Social Media Explorer, like Social Media Examiner, is focused primarily on social but encompasses all the digital channels that overlap and work cohesively to build brands with a solid online presence. Social Media Explorer is the place “where digital thought leaders come to play.”
Three posts we like from Social Media Explorer:
- Content is King: How to Land a Royal Flush with Your Content Strategy
- Listen to This: Stories We’re Telling Ourselves, Inspired by the Beancast
- What Happens Before the Click
SOCIAL MEDIA TODAY
Social Media Today offers a plethora of social media best practices, tools, and social marketing from a variety of contributors. While the focus is on social, there are plenty of articles and perspectives on content marketing and other digital initiatives as well at Social Media Today.
Three posts we like from Social Media Today:
- 10 Things to Think about When Posting Content for Promotion on Facebook
- How to Write Copy that Converts: The Customer Comfort Zone
- How to Communicate Complex Ideas With Visuals: David McCandless’s Information Design
Getting more customers, pricing your products both attractively and profitably, growing your influence – these are the types of things discussed on Derek Halpern’s Social Triggers blog. The blog reaches more than 400,000 entrepreneurs each month, a key indicator that it’s a worthy read for anyone growing their business or marketing their company online.
Three posts we like from Social Triggers:
- 7 Tips on How to Create and Sell Online Courses (#3 Will Surprise You)
- Writing Used to be Hard. Then I Tried This…
- The Psychology of Your Customers
Sparksheet explores the space where content, media, and marketing converge — basically, the space you want to play in when you’re trying to make an impact with your content marketing efforts. An award-winning multiplatform magazine, Sparksheet explores how brands are using different platforms to get the right content to the right audiences at the right times.
Three posts we like from Sparksheet:
- Five Journalism Habits Brands Should Avoid
- Why Web Publishers Should Focus on Content Worth Paying For
- The New Content Narrative: Syncing Social with SEO
SPIN SUCKS
Spin Sucks is an arm of digital agency Arment Dietrich, touching on the intersect of PR and the digital world. You’ll find posts on the legal and ethical issues of marketing, creating effective marketing collateral, traditional and digital PR, content marketing, and more.
Three posts we like from Spin Sucks:
- Why Content Marketing Fails
- How to Write Like an IDIOT
- How to Execute a Carefully Thought-out Content Plan
SPROUT SOCIAL
Sprout Social is a marketing tool that allows users to easily schedule social media posts across multiple social networks. Sprout Social Insights, the company’s blog, covers much more than the standard social conversations happening elsewhere on the web. You’ll find tips for using social to manage your online reputation, strategies for a smarter approach to social media, tips for content curation, and other original insights from the Sprout Social team.
Three posts we like from Sprout Social:
- 9 Ways the Pros Curate Content for Success
- Bring Your Brand to Life With Video on a Budget
- Broadcast Your Brand With Meerkat or Periscope
TOPO BLOG
TOPO is “a research and advisory firm that helps sales and marketing adopt the patterns and plays that drive exceptional revenue growth.” The blog offers insights and information on sales technology, sales development, marketing, and high growth companies. And with content playing an ever-increasing role in the sales development process, this blog is a must-read for any content marketer seeking to understand sales development in order to refine initiatives.
Three posts we like from TOPO Blog:
- Sales Development Technology: The Stack Emerges
- Best Practices for Managing the Sales Development Lifecycle
- 11 Sales Development Strategies for High-Growth Companies
TOPRANK BLOG
TopRank is a digital marketing agency serving both B2B and B2C companies; therefore, the TopRank Blog doesn’t cater its insights to one sector or the other. With integrated marketing and public relations news and perspectives from leading experts, the TopRank Blog has earned its status as a must-read for content marketers and other digital professionals.
Three posts we like from TopRank Blog:
- If You Want Your Content Marketing to be Great, Ask Influencers to Participate
- Why Digital Marketing Podcasts Belong in Your Learning Routine
- B2B Content Marketing Playbook: Tips to Prepare You for the Big Content Game
UNMARKETING
Scott Stratten is one of the world’s top influencers on Twitter and an expert in his own brand of marketing he likes to call “unmarketing.” His philosophy is to “stop marketing and start engaging,” and he offers plenty of tips and tactics for doing just that through his blog and podcast.
Three posts we like from UnMarketing:
- Public Video and the Reasonable Expectation of Privacy
- Email’s Not Dead
- Blog Comments, Trolls, and Pizza Delivery Guys
David Meerman Scott is a marketing and sales strategist, keynote speaker, and best-selling author of 10 books. His blog encompasses all kinds of marketing and sales strategies, including tips on content marketing, public speaking, product launches, and much more.
Three posts we like from WebInkNow:
- How Content Marketing Contributed to a Math Education Program’s Success
- Deflategate Newsjacking Real-Time Strategy
- It’s Time for Content to be Valued Like Customers and Patents and Inventory
This post was originally featured on the Docurated Blog.