50 Blog Ideas That Will Boost Your Personal Brand on LinkedIn

As a founder, building your personal brand on LinkedIn is one of the most powerful things you can do to position yourself as an expert, grow your network, and attract potential investors or clients.?

And there's no better way to do this than to write about topics that resonate with your target audience.

But from experience, I’ve found out that this is easier said than done as knowing what to write about can often be a challenge.

That’s why I’ve put together 50 blog post ideas you can write about that will help you build your personal brand on LinkedIn.?

I’ve grouped these into 10 categories with 5 topics each, so you can start posting confidently and consistently, knowing you're offering valuable content that will resonate with your followers.

1. Founder's Journey & Experiences

Your journey as a founder is unique to you, and sharing it is one of the best ways to connect with your target audience on a personal level.?

This category allows you to share your struggles, successes, and lessons learned—helping your audience understand who you are and why they should listen to you.

3 Topics to Write About:

1. The Early Days: What I Wish I Knew When I Started My Business
2. How I Got My First Customer (And What I Learned from That Experience)
3. The Most Challenging Moment in My Entrepreneurial Journey (And How I Overcame It)
4. My Biggest Regret as a Founder and How I Moved Past It
5. What Being a Founder Really Looks Like: The Good, The Bad, and The Ugly

2. Leadership & Team Building

Leadership and team-building are the foundation of a successful startup.?

By sharing what you’ve learned about managing and motivating people, you can position yourself as a leader who not only knows how to grow a business but also knows how to lead and nurture others.

10 Topics to Write About:

1. The Key Qualities I Look for When Hiring People for My Startup
2. How I Built a Culture of Transparency and Trust in My Company
3. What I Learned About Leadership from My First Year as a Founder
4. The Importance of Delegation: How I Learned to Let Go and Grow
5. How I Keep My Team Motivated During Tough Times

3. Thought Leadership

Your personal brand is your reputation and influence, and on LinkedIn, it’s your opportunity to showcase your thought leadership.?

Thought leadership topics not only help you build credibility but also give your followers value they can use, positioning you as an authority in your field.

10 Topics to Write About:

1. Why Personal Branding Is Critical for Founders in Today’s Market
2. The Power of Being Authentic in Your Personal Brand
3. How to Position Yourself as an Expert in Your Industry on LinkedIn
4. How I Built My Personal Brand from Scratch on LinkedIn
5. Why Sharing Your Failures Can Be Just As Important As Celebrating Success

4. Business Strategy & Growth

As a founder, your insights on business strategy and growth are valuable to other entrepreneurs, investors, and potential collaborators.?

Sharing how you’ve scaled your business or navigated growth challenges not only establishes your credibility but also helps others learn from your experiences.

10 Topics to Write About:

1. How We Scaled Our Business to [X] Customers in [X] Years
2. What I’ve Learned About Scaling a Business in a Competitive Market
3. The Key Metrics I Track to Ensure My Startup Is Growing
4. How to Stay Focused and Efficient as a Busy Founder
5. The First 3 Things I Did to Grow My Startup and Find Early Success

5. Networking & Relationships

Building and nurturing relationships is key to growing your business.?

Whether it’s networking with potential investors, customers, or other founders, sharing your strategies for building a strong professional network helps establish you as a connector and influencer in your industry.

10 Topics to Write About:

1. How I Built My Network and Found Key Connections Early in My Journey
2. The Value of Mentorship: How I Found Mentors Who Helped My Business Grow
3. Why Networking Is Key to Growing Your Startup (and How to Do It Right)
4. How to Nurture Relationships with Investors and Partners
5. Why Building a Strong Advisory Board Is Crucial for Founders

6. Marketing & Sales

Effective marketing and sales strategies are essential for growing your startup.?

By sharing what’s worked for you (or hasn’t), you not only offer valuable insights but also demonstrate your expertise in growing a brand from the ground up.

10 Topics to Write About:

1. How I Built a Brand That Resonates with Our Target Market
2. What I’ve Learned About Marketing and Sales as a First-Time Founder
3. The Importance of Understanding Your Ideal Customer Profile (ICP)
4. How We Used Content Marketing to Drive Leads and Boost Our Brand
5. Why Social Proof Is Critical for Building Trust as a New Founder

7. Success & Milestones Celebrating milestones not only highlights your business’s progress but also helps humanise your brand.?

Sharing your success (or how you navigated setbacks) encourages engagement and strengthens the trust your followers place in you.

10 Topics to Write About:

1. How We Achieved Our First Major Milestone and What It Took to Get There
2. What It Felt Like to Reach [Milestone], and the Lessons We Learned Along the Way
3. How I Stay Humble Even After Big Wins in Business
4. Why Celebrating Milestones with Your Team Is Crucial for Building Company Culture
5. How to Use Milestones to Set New, Achievable Goals for Your Business

8. Industry Insights & Trends

Industry insights and trend analysis demonstrate that you’re not just focused on your own business but also aware of broader market shifts.?

Sharing what you see coming next positions you as a forward-thinking leader and keeps your audience informed.

10 Topics to Write About:

1. The Biggest Trends in [Industry] That Every Founder Needs to Know
2. How Technology Is Changing the [Industry] and What Founders Can Do About It
3. What I See Coming Next for the [specific sector] and How Founders Can Prepare
4. How Startups Are Revolutionizing the [industry] and What It Means for Founders
5. The Future of [industry]: Why Now Is the Best Time to Start a Business

9. Product Promotions & Updates

Sharing updates about your products or services not only promotes your business but also keeps your audience informed about the value you're offering.?

These posts help demonstrate your commitment to constant improvement and offer real-life examples of how your business is solving problems.

10 Topics to Write About:

1. How We Helped [X Company] Achieve [Record Growth/Sales/Engagement]
2. Inside Scoop: Meet the [Experts/Designers/Engineers] Behind Our Latest Product Launch
3. [New Feature]: Everything You Need to Know
4. How [Product/Service] Can Help You Save Time and Money
5. Behind the Scenes: The Development Process of Our Latest Product

10. Vision & Future of the Company

Sharing your future vision establishes you as a forward-thinking leader with a roadmap for growth. It helps followers understand where you’re headed and how they can be a part of it.

10 Topics to Write About:

• Where I See My Company in the Next 5 Years and How I Plan to Get There
• My Long-Term Vision for [Company Name]: What’s Next for Us
• How I’m Preparing My Startup for the Future of [Industry]
• Our Company’s [X-Year] Growth Strategy and What We’re Focused on
• Why We’re Expanding into [New Market/Area] and What It Means for Our Customers

What Next?

Struggling to find the time or the right words to build your personal brand on LinkedIn?

Let me help.

Whether it's crafting engaging posts, brainstorming ideas, or developing a consistent strategy, I can take the load off your shoulders and help you stand out.

Send me a DM today, and let's start building a personal brand that attracts opportunities and drives results.