#50 AI, Marketing & Content

This week’s roundup dives into fresh AI tools, social media shifts, and new ways to boost your campaign game.

?? Meta’s new AI tool makes video creation a breeze

?? Google amps up search with voice-activated image queries

?? Pinterest slashes campaign setup time with AI-driven tools

?? Facebook revives its cool factor with a youth-focused refresh

Meta Unveils Movie Gen: AI-Driven Video Creation for Social Media and Beyond

• Meta’s Movie Gen generates 16-second video clips with synced audio, allowing users to modify real footage by adding props or changing environments.
• The tool rivals products from OpenAI, ElevenLabs, and Runway, with blind tests showing comparable or superior performance.
• Movie Gen highlights include creating animals swimming or altering footage, such as adding puddles to a dry skatepark.

Takeaway for Marketers: Ready-to-go AI video tools like Movie Gen are set to redefine how brands create engaging content—no video crew required.

Google Adds Voice Search for Images, Elevating User Interaction

• Google introduces voice-activated questions for images via its Lens tool, boosting interactivity in search.
• The update comes as Google faces pressure from AI tools like ChatGPT and Perplexity.
• A new AI-generated search overview with embedded links is driving increased traffic to publishers.

Takeaway for Marketers: Voice search for images is yet another sign that the way people search is evolving—consider how this could reshape your SEO and content strategy.

Pinterest Launches AI Tools to Streamline and Enhance Performance Campaigns

• Pinterest’s Performance+ suite offers GenAI creative tools, automated bidding for ROAS optimization, and AI-driven branded shopping recommendations.
• These updates cut campaign setup time by 50% and improved CPA by over 10% for Conversion and Catalog sales.
• The suite enhances product imagery and tailors promotions based on user behaviour.

Takeaway for Marketers: Pinterest’s new AI tools mean you can spend less time on campaign setup and more time seeing results. Better ROAS with half the effort? Yes, please.

Facebook Targets Young Users with New ‘Local’ and ‘Explore’ Tabs

• Facebook sees renewed engagement among young users, driven by AI-recommended content, with Reels consumption up 20%.
• New “Local” and “Explore” tabs aim to help young adults find events, groups, and deals, especially focusing on college students.
• These updates are currently being tested in major U.S. cities like Austin, NYC, and LA.

Takeaway for Marketers: Facebook’s pivot toward local content and personalization could offer new opportunities to reach young audiences in hyper-targeted ways. Time to rethink your Facebook strategy?

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