5 Years of Advisor360°
Advisor360°
The holistic wealth management platform that accelerates your digital transformation
Celebrating Advisor360°’s anniversary this month gave us an opportunity to reflect on the evolution of our company—and look ahead to a few of the many exciting advances we have planned for the future! As you’ll see in the commentary below, some members of our leadership team took a few moments to share their thoughts on the topic. In particular, they explore themes that are important to us such client-centricity and ongoing innovation.??
When I envision Advisor360°’s growth and evolution over the last five years, I think about the amazing feats we have been able to achieve as a company—like saving advisors over seven million hours in time spent running reports, and serving three million households with $1 trillion in assets. But more than anything else—my mind goes to our staff and the culture of excellence that defines Advisor360°. Our core values are deeply ingrained in everything we do: We lean in, we are innovators, we are client-obsessed, and “we are builders who have fun.” That sums it up for me. ?
This month’s?contributors—all from Advisor360°’s executive ranks—Doug Wood , Darren Tedesco , and Jeff Schwantz —are all excellent stewards of these values. They took a few minutes to reflect on what it has taken to build an enterprise-class software company, the data that underlies all that we do, and our innovations in AI. ?
Enjoy this edition of the Connect360° newsletter—and please leave a comment to share your thoughts on “5 Years of Advisor360.” Also, make sure to follow Advisor360° on LinkedIn here: https://www.dhirubhai.net/company/advisor360/ ?
Make sure to follow Advisor360° on LinkedIn here: https://www.dhirubhai.net/company/advisor360/
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Delighting Our Customers?
As Senior Vice President of Client Success at Advisor360°, Doug Wood prides himself on delivering enterprise-class service and delivery. His goal over the last 5 years? Relentlessly delight our clients. “We strive to be client-obsessed and have built this into our core values—relentlessly seeking to delight our clients and exceed their expectations as part of our culture.”?
But Doug knows it’s not enough to just delight our clients, we need to delight their advisors and investors too, saying, “our products and services are deployed to assure that our clients meet the needs of their advisors and investors, leveraging our technology and R&D.”?
When it comes to our approach for delivering enterprise-class service, Doug says it requires extraordinary systematic care. “Extraordinary in our desire to provide the highest level of proactive and effective service and support. Systematic in our deployment of world-class technology and processes to ensure software uptime, performance, security, availability, and high service-level agreements (SLAs). And care in how we show empathy, awareness, and a focused interest when responding to clients’ urgent needs through our team members.”?
According to Doug, this approach helps ensure we know how customers are doing qualitatively and we confirm that with their results and progress quantitively.?
Throughout his time here, Doug has focused on building a culture of service, saying that “enterprise-class service starts with the quality of the people providing it. They need to be deeply aware and experienced with our products, offerings, and underlying infrastructure. At Advisor360°, our people have extensive financial services industry experience as well as industry-tested skills providing and supporting products to enterprise-class firms. This guarantees awareness of financial services and wealth management best practices while considering our clients’ unique workflows and needs.”?
Doug summed it all up nicely, saying, “enterprise-class service requires that we work every day to ensure our clients’ success and to improve their results as a partner by efficiently and productively implementing our products and solutions.”?
A Focus on Quality, Holistic Data?
In addition to our enterprise-class orientation, at five years old, Advisor360° is also focused on driving productivity in wealth management though innovation—in part through automation and artificial intelligence (AI).???
We know from our recent research that advisors are poised to embrace AI; but, according to Advisor360° President Darren Tedesco, there’s an important caveat.?
“The world needs quality data—AI capabilities are useless without a foundation of quality, holistic data,” he explains. “AI-generated insights are only as reliable as the data they’re drawn from.”??
And that’s where Advisor360° improves the process and creates meaningful value: “Our unified data layer and data solutions create clean, consistent, and comprehensive data sets that leverage the capabilities of AI and machine learning to deliver business insights. The last thing a busy advisor wants to do is compare competing data from multiple sources to determine what’s correct.” ?
Our proprietary solution integrates hundreds of data feeds and internal platform data across a wide and deep suite of capabilities into a cohesive whole, ensuring that data is accurate, consistent, and readily available throughout the platform.?
Darren went on to explain that “holistic data also requires a human touch and oversight.”?
“Our experienced teams identify and address data issues in real time to ensure accuracy and reliability. With many years of experience building high-performing platforms, we’re moving into our sixth year leveraging AI as the natural next step to enable outcome-oriented capabilities that boost efficiency.”?
What about the next 5 years??
“First, we are introducing our next-gen virtual digital assistant, ViDA?, with a focus on finance, workflows, and human behavior relative to the wealth management industry,” Darren explains.??
And ViDA is “only the beginning” of many AI and data-driven solutions you’ll see from Advisor360° in the coming months.?
“Our innovative data solutions and AI-powered suite of WealthTech capabilities will continue to utilize automation so advisors can spend more time serving clients and building their business. I’m incredibly excited that Advisor360° is on the leading edge of such important innovation.” —Darren Tedesco?
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Advisors Are at the Center of Our Value Proposition?
In addition to data, Chief Revenue Officer Jeff Schwantz said that “improving life for advisors and their staff” is another main ideal that sets our company—and our suite of flexible, integrated solutions—apart from any other WealthTech today. ?
“When I joined Advisor360° a little under a year back, it struck me immediately that the advisor experience is integrated into everything we do,” he says. “When we develop new capabilities, it’s with advisor satisfaction in mind; when we release a landmark enhancement, it’s to help advisors serve clients better.”?
Jeff went on to explain that our integrated solutions for the back-office and client experience also filter through to advisors, saying, “when a firm is functioning with an updated, fully-integrated tech stack and firing on all cylinders, it makes everyone happier and more efficient—and that has a positive impact on advisor retention.”?
And that “efficiency” is central to where Advisor360° stands at age 5.??
“When you look at the solutions we’ve introduced in our first five years, like our award-winning Digital Onboarding , what they ultimately do is unleash a firm’s productivity potential,” he explains. “It all comes down to that because streamlined workflows, like fast and efficient account opening and client reporting, free advisors up to do what they really love—serving clients and building business.”?
Jeff echoed Darren’s sentiments about what’s driving productivity in wealth management today—accurate, fast, accessible data.??
Helping advisors increase productivity and provide personalized advice comes down to better data management and integration. Throughout our first five years, we’ve been honored every day to serve so many advisors, staff, and industry executives—helping them become more productive and build their business. And we have much more innovation on the way!?
?“A lot of firms invest in the high-end sports cars of technology when they update their tech stacks. But without the right data foundation, it’s like driving those high-end sports cars on a dirt road—they don’t get the speed and performance firms and their advisors want.”—Jeff Schwantz ?
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Please leave a comment and let us know how you enjoyed this conversation around our company's anniversary. If you want to learn more about Advisor360°, make sure to check out our website: https://www.advisor360.com/
Interested in being a newsletter contributor? Send an email to [email protected]
About our contributors:
Cynthia is the architect behind Advisor360°’s marketing. As SVP of marketing, Cynthia develops the go-to-market strategy and leads marketing efforts including positioning, content, demand generation, digital, and product marketing. She has two decades of experience in B2B marketing, developing strategies and programs that drive growth for Software as a Service (SaaS) platforms.
Doug is responsible for improving the Advisor360° client experience by closely aligning with our clients, focusing on understanding their objectives, and ensuring their success. He is also responsible for delivering and maintaining our back office and SaaS platform infrastructure. His teams cover service and support, customer success, and operations activities.
Darren is one of Advisor360°’s founders and is responsible for guiding the vision of the platform, technology strategy, and company direction. Darren focuses on elevating the customer experience through the application of new technologies to solve client pain points. He has been part of the software development since its inception, bringing together the thinkers, creators, and visionaries that help power our clients’ productivity, profitability, and growth.
Jeff Schwantz leads the Sales and Marketing teams and is responsible for the company’s revenue generation strategy/execution and go-to-market approach.?A proven thought leader with over 24 years of experience in the financial services industry, Jeff frequently presents at industry conferences, executive roundtables, workshops, and seminars.