5 WordPress Plugins to Build Long-term Relationship with Your Customers
Did you know that according to 96% of customers, customer service is important in their choice of loyalty to a brand? Also, loyal customers are five times more expected to purchase again and four times more expected to refer a friend to the company.
What we are trying to say is that strong relations with your customers always matter! Just as we can’t imagine an amicable environment in our family without strong relations, we can’t imagine a successful business without strong customer relations. The term ‘customer relations’ is a collective term to denote a bond that gets established between customers and business owners over time through various processes including sales, marketing, and customer service.
Strong customer relations benefit both your business and your customers. While your customers get quality products, their faith in your brand becomes stronger and they spread good word-of-mouth to others that brings in more business. Building strong relationships with your customers is not easy but definitely not impossible. The key lies in crafting a journey that is equal amounts of engaging and valuable to your customers.
They want first-hand interaction with your brand where they feel acknowledged and have some value to take back. So, how do you do that? By crafting a flawless customer journey. If you are using WordPress, then these 5 WordPress plugins will make this a piece of cake for you.
Each plugin helps you with a specific stage of your customer journey by making it easier for you to manage your customers as well as the data in the backend. This will also allow you to connect to your important customers face-to-face keeping your retention rate high. So, let’s check out these WordPress plugins.
5 WordPress Plugins for Customer Management and Relations
1. OptinMonster Lead Capturing
The first and foremost stage of any customer journey is the introduction of the brand when they visit your website for the very first time. So, it becomes imperative that your website is engaging and providing the right information in the right order to your visitors so as to take them further in the customer journey.
Here are a few tips to make sure your website has good conversion rates:
- Include a clear value proposition: what’s unique and different about your brand.
- Keep the contact form as short as possible with only necessary fields.
- Use strong action verbs with your CTA copies.
- Add testimonials, reviews, or any sort of element that humanizes your brand. Give them the live chat option.
- Add a pop-up to your site that’s where the first WordPress plugin comes in.
OptinMonster is the world’s leading conversion optimization toolkit available for the WordPress platform. It can help you convert and optimize your website traffic. Features like drag ‘n’ drop builder, a variety of campaign types like side-in scroll box, floating bar, countdown timer, etc., targeted campaigns like referred detection, Onsite Retargeting, etc., a number of seamless integrations and actionable insights including A/B testing make it a powerful tool for marketers to gain new leads and customers.
It is of great significance that you make the most of your website visitors and leverage the current traction you are getting without adding much to the customer acquisition cost. And this plugin helps with that. It makes your website engaging while letting you offer valuables like PDF, Whitepapers, Checklists, etc. in different types of pop-ups or engagement elements.
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