5 Wine Influencers Smashing It On Tik-Tok

The wine industry is no stranger to TikTok, and influencers are successfully making their way into it. As the most active application, wineries, and new brands are using it to make content to promote themselves. With a flood of wine content by so many people, a few stand out, and people enjoy their content. These influencers are contributing to making the buying process easier and helping people understand more about wine. Here we list the top influencers influencing the young generation to learn more about wine.

The Millennial Somm

While the industry was busy fretting whether millennials would drink wine or not, Daniel was making some fun wine content on TikTok. The very well-known- Mrs. Suzanne is a wine snob! Her fun, humorous, and knowledgeable wine content has led Daniel to her success of being featured in 40 Under 40 Tastemakers. Daniel is a certified Level with Merit in Wine & Spirit Education Trust. She also hosts her Instagram Live Show #TastingThursday. She created ‘The Millennial Somm’ with the mission to cultivate wine lovers via social media and educate them about wine.

Follow now-?@themillennnialsomm

WinewithTLC

Tyler C. has been making wine content since November 2020. Although his last name and employer are a mystery, we know he works for a major wine distributor. Based in Texas and while spending much time at home during the pandemic, he started filming videos for TikTok. He says his duty is to make it easy for people to choose wine within their price point and to help them not feel embarrassed or intimidated. Tyler believes his image is getting popular as he bursts the image of a wine connoisseur wearing a tuxedo swirling wine and being pretentious. Daniel also claims that 85% of his followers are women between 24 to 40 years old.

Follow now-?@winewithtlc

LegallyWined?

Michelle Chen is a lawyer and Certified Sommelier from the Court of Masters Sommelier who broke into the wine world in 2015. As a Taiwanese immigrant, she started making videos and wine content during the pandemic. Making easy-to-digest Tiktok content and helping people to break down the barrier to entry has been her motive. “Making wine unpretentious” is what she does, and she wants to make wine more approachable. Her content is focused on wine education with pairings, reading new menus, palate training, and many more.

Follow now-?@legallywined

JamieGriffWine

Jamie Griffiths, also known as the?‘Grandfather of WineTok’, is based in Cincinnati, Ohio, and has been making content since November 2022. Currently, Jaime does not hold any formal wine training. He claims that his viewers care more about his content and less about certification. Making videos about wine tastings, Jamie is a good example of growing a community with your passion and knowledge. Jamie shares TikTok videos of buying, drinking, and practically useful wine hacks.

Follow now-?@jamiegriffwine

WineWithDavid

This TikTok wine star owns one of the nation’s largest and oldest wine stores, Pearson’s Wine & Spirits. He has worked in the wine industry for over a decade, playing the roles of importer and wholesaler. Through his content, David aims to make wine easy for the younger generation and make it more approachable. He is known for spilling the tea on the latest wine trends, industry marketing problems, and pairing wines with snacks like Doritos. His fun and appealing approach toward wine changed how millennials think about wine.?

Follow now-?@winewithdavid

Stay tuned for Part 2!