5 Wine Buyers on Buying Wine for Their Business
USA Ratings
USA’s Only competition judged by off trade buyers! Special registration price until May 20, 2025. Don’t miss out!
We asked them how they decide which wines to purchase for their business. What factors do they take into consideration?
Beer, Wine and Liquor Specialist at Giant Eagle, Inc.
There are many factors, but first and foremost, wines that are well made - no matter what style, varietal, or place or origin, it must be balanced. Next, I look for value to the consumer. Whether it's a $4.99 opening price point or a $100 luxury bottle, it must have quality standards that surpass consumer expectations of that particular price point.
Packaging is another area of consideration. How will the label look on the shelf with others in its category? Is it going to jump off the shelf, commanding attention, or get lost in the shuffle? Also, what type of enclosure? We've come a long way in reducing the consumer stigma that wines with stelvin are inferior to those with cork enclosures, however it can still be difficult to move that $100 luxury wine with a screw cap.
We also consider the season and the occasion that a particular wine might be more desirable. Are we heading into cooler whether where big reds tend to dominate, or is it spring where all things light and refreshing take center stage.
Of course, current trends play a factor, but knowing your market and being flexible with assortment across diverse demographics is of utmost importance. Is this an offering that will fit across all stores, or perhaps only few stores in a select area. If I want to place a wine across the entire chain, can the supplier meet that demand?
Finally, the business aspect. We operate mainly in control states where minimum markups are set for us. Is there room for extra margin on our end? If I have two wines in front of me, equal in every way, and only have need for one of them, I'm going with the one that can offer me a few extra points to add to the bottom line.
Vice President - Business to Business, O'Neill Vintners & Distillers
Quality, price, fit for program, ease of working with the seller.
Taylor’s Market Wine Buyer & Taylor’s Kitchen G.M.
I try to envision a specific guest that I know will enjoy it. I obviously don't sell anything I don't believe reflects great value, but when pulling the trigger on buying a wine, if I can visualize someone I know will buy it, it makes selling it much easier.
Director of Wine, Clars Auction Gallery
Usually a combination of market demands including styles of wines and known brands along with "new finds" and wines that offer incredible value for the money. That is a great way to cover the demands of both maintaining and at the same time, growing your business.
Wine Director, Tony's Pizza Napoletana
Which wines pair with the food on the menu. ?What do my customers look for. Great wines and great values.
These individuals, along with other experts from the wine industry, have been selected to be part of the judging panel for the 2023 USA Wine Ratings.
2023 USA Wine, Beer, and Spirits Ratings
领英推荐
Key Deadlines
International Deadline: May 26, 2023
Domestic Deadline: June 30, 2023
Warehouse Deadline: July 10, 2023
Judging Day: July 23-24, 2023
Winners Announcement: August 17, 2023
Pricing
Wine:
Regular Pricing - $120 per wine (April 29, 2023, to June 30, 2023)
Spirits:
Regular Pricing - $250 per Spirit (April 29, 2023, to June 30, 2023)
Beer:
Regular Pricing - $110 per beer (April 29, 2023, to June 30, 2023)
Quantity Discount Available
Wine & Beer:
4 to 9 entries: 10% discount
10 to 14 entries: 15% discount
15 or more entries: 20% discount
Spirits:
3 to 8 entries: 10% discount
9 to 13 entries: 15% discount
14 or more entries: 20% discount
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1 年Very young only 81 the attitude and enjoyment of life
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1 年Ladies and Gentlemen who buy first ??? The Eyes ?? so if the Label has to attract than you go from their and you open the wine by talking to the consumer ????than you taste and the consumer he’s going to say Wow ..I remember 1977 when I open my first Wine ?? Shop Riunite and the chianti in wicker than 1977 came Mondavi Cabernet and that’s was the beginning than the Bordeaux and around 2000 start the Shiraz than 2002 the Oregon Pinot Noir and you go from their ..use to do Wine ?? Tasting, than the Wine makers..The Good Days of our lives ..Try Please the wine from Lebanon .Salut