5 Ways Your Business Can Reach Millenials

Being the first generation of digital consumers, millennials are utterly different from the former generations. They have short attention spans that make it hard to keep them interested. They also don’t check emails often, hence email marketing may not be effective. These habits pose some major challenges for marketers and business owners – which is why we need to learn how to adapt to the millennial world.?

You need to understand that the methods you used to catch the attention of the Boomers and Gen X-ers might not, in any way, work with Millennials. This current generation is much fiercer and independent. We need to study how they think and consume to know what marketing technique would work for them.

In light of that, here are five ways you can tailor your business to fit the taste of this rising new generation of consumers:

Invest in Mobile Marketing

Millennials are unsurprisingly very tech-savvy. Most of them, if not all, have smartphones and use the internet so much that it has become an integral part of their lives. Make sure that your business’ mobile apps and websites are always up-to-date. If your content is not optimised for mobile use, there’s a great chance that you can lose your millennial customers.?

Your websites must have no downtime and buffers, and have readable content. Keep the page speed in mind as well – the better the page speed is, the higher its Google search results ranking will be. Google website ranking is extremely important for exposure!?

Enhance Customer Service

Millennials are, by far, the most impatient type of customers. They expect an expeditious response but they would not exert their utmost effort to get it. They would not call and patiently wait for the customer service to pick up to address their concerns – they would like everything served to them without really asking for it.?

Mobilise your brand’s website by implementing automated customer service messages and targeted emails. Most millennials prefer chat messages rather than phone calls, so make sure to be responsive to chats on all platforms. Your customer service must be efficient enough to cater to their needs: welcoming them, addressing their concerns, informing them of updates, asking for their feedback, and guiding them through the service.

Have a Website Buffet

They expect everything to be instant and readily available, but millennials actually look for self-service options too. They want ease and convenience – and sometimes, customer service interactions cannot achieve that.?

Let your millennial customers take control of their appointment bookings, payment portals, and request forms. These are things that they can handle by themselves and would not need to call customer service for. A FAQ page in your website is a must, too. Not only does it help customers find answers on their own, but it can also help guide their decisions. Feedback is important to improve your strategies and you must regularly update your content to have your clients feasting on it.

Meet Them on Social Media

Following the proliferation of gadgets is the boom of social media. Majority of millennials have social media accounts in which they use to communicate with not only their friends and family, but with brands and companies as well.?

It only makes sense to have a strong social media presence on popular platforms like Facebook, Twitter, and Instagram. An online community must be established around your brands and you can do that by being responsive and interactive to them. Remember that millennials want to talk to real people, not bots, so make it an entertaining conversation.?

Everything is Political

Aside from looking for genuine service and real engagement, millennials want relevance and social consciousness. This generation has extreme passion for societal causes and they want these to be reflected on the brands they buy from.?

They are very sensitive to apolitical and unsympathetic behavior – they can boycott businesses that offend them even in the slightest. Show your support to various movements to let them know that you care about your customers and not just their money.

Marketing in the millennial age really is not an easy feat. This generation, just like contemporary advances, changes quickly. We need to constantly adjust to suit their needs. Millennials are curious – and we need to strive to be interesting enough for them.?