5 Ways You Can Use Video In Your Marketing Even If You Hate Being On Camera

I'm sure you've already heard - video marketing is a very powerful tool in this digital age. Attention spans are shorter than ever so people are moving to visual content. There are 2 billion monthly active YouTube users which accounts for about 45% of the world’s entire online population.

Here are a few benefits of embracing video marketing:

Increases user advantage. A number of business owners deal with the issue of inadequate user-engagement which affects their ranking. Using videos can help drive engagement. Around 80% of people also remember what they watched a month ago as opposed to what they read.

Help Your Audience Gain Full Understanding. It's easier for people to understand what you’re advertising because through video content. Viewers retain about 95% of a message gathered from a video. On the other hand, in textual content, there is plenty of room for misinterpretation and only 10% of the information is retained by the readers.

Increase Conversion Rate. A video can help push your audience to convert. Studies have shown this helps increase conversion rate by around 80% and consumers are 27 times more likely to click on an online video ad than a standard banner.

However, despite how appealing videos can be, I'm sure you and your team aren't exactly jumping at the thought of being on camera. There are ways you can counter this and stay competitive. Here are a few ways you can use video for your marketing even if you hate being on camera:

1. Put the camera on someone else

You can have your customers record a quick video (30 seconds to a minute) as a testimonial and talk about their experience from working with your company. Your customers are your biggest fans and your best advocates. Having them do this will also provide proof to prospects that your company is real and do wonders for credibility and trust. A customer’s feedback also has 10 times more impact on a client than a regular sales or marketing method.

Consumers trust fellow consumers more than brands.

2. Show what you do

You can show what you do through a video - if you're in the service-based business, show off your office space and the atmosphere you create for your clients, feature your services/products, behind the scenes, or anything else you think the audience would find value in. Let your audience in and show sneak peeks of new products or services you're planning on launching.

It will always make a bigger impact when you show rather than tell.

3. Use your voice

If you want to explain something, you can do a voice-over video. For instance, if you're talking about your software advantages, you can have the features you are talking about displayed on the screen and your voice accompanying the display. You can also do a voiceover video to answer frequently asked questions. Have different visuals and texts to keep them eye-catching and entertaining. You can watch this for more insights on how to go about that.

4. Product demonstrations

Customers who have purchased or are yet to purchase usually want to see product reviews and demonstrations. They might want a walkthrough of how to use the product (or service) or details on the product features. And the proof is in the data: 41% of shoppers who see a product demonstration go ahead and make a purchase.

Create a short video showing how the product or service works. Record the video and then record your voice over it or just use the video as a visual with background music.

5. Give a highlight of events

Use photos to create recaps of events, conferences you have attended, or webinars you've done. At least 57% of consumers purchase through video marketing because they feel that videos give them confidence and trust to purchase the product. People will always prefer seeing real products and people.

These tips will not only save you and your team from being on camera but they'll also help keep active and potential customers engaged while building trust. Ready to take your marketing to the next level? Get a free consultation here.