5 ways you can market your business on LinkedIn

5 ways you can market your business on LinkedIn

LinkedIn is one of the most widely exploited platforms by business enthusiasts. Its user base has crossed more than 500 million users in 2019 and its high time you reap its benefits soon or else your competition will run you out in no time.

Unlike Facebook, Instagram or Twitter, LinkedIn is solely used for professional or business purposes. You can meet with so many likeminded professionals, Company owners, CEOs, etc and engage with them. It’s probably one of the best tools to grow your business network.

Don’t know how to start? Don’t worry! Stay with me and I’m going to tell you 5 ways you can market your business on LinkedIn. Without any further ado, let’s get started:

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• Create a compelling profile:?

Your profile is your representative and the first impression of creating an impact. Consider your profile to be a detailed visiting card and make it as attractive and as informative as possible.?

Keep your profile appealing so that visitors generate inquiries to know more about your services and products. Link your profile to your website and social media accounts as it makes an impression of authenticity.?

Fill up all the columns of information on the LinkedIn profile. Use appropriate keywords while filling up your profile information. This will help in keeping you in the list of top results whenever anyone searches for some similar business. Further, keep a section for reviews and feedback on your website linked to your LinkedIn profile as nothing works better as a marketing tool than word of mouth and positive reviews. Thus, by creating an influential profile, you can generate good business leads from your LinkedIn account.

• Create publications:?

You can reach out to the maximum people by using this latest feature introduced by LinkedIn. It permits displaying blogs and articles to all the people irrespective of the fact whether they are connected to you or not. This means any eligible searcher looking for appropriate information can read your blog even if he is not connected with you.?

This offers you a great chance to be an influencer and share your piece of works, insights, and business advertisements in the form of blogs and articles. Make sure to use keywords properly so that any person when searches for similar blogs; your work can show up in the top suggestions.?

People can get to know about you and your business. They can connect with you based on your publications, and thus, using this feature of LinkedIn, you can bag some right amount of leads.

• Participate in groups:?

Unlike Facebook, WhatsApp, and other social media, groups on LinkedIn are more of work-related connects and not socializing platforms. You can become a group member of groups related to your business.?

On LinkedIn groups, you can connect with people who can be helpful for your business. You can get regular updates about the market, consumer demand, and business trends. With these groups, you can get to know your customers better and also use this information to make your business strategies.?

You need to stay active in the group. You can ask relevant questions and also answer the questions posted by others. This will help in generating good equity for you and your business. Also, you can directly reach out to the target audience, i.e., you can send them a personal message by using the chat feature on LinkedIn. Thus, LinkedIn can be a powerful tool in consumer needs analysis as well.

• Use the advanced search:?

LinkedIn offers a superior search option. With advanced search, you can check for keywords related to your business and get to know about your top business competitors.

You will be able to identify their business location, motto, and public strategies. This can help you in staying at par with the competitors and align your plan in a better way. Knowing your competitors is very important in the business world, and with an efficient advanced search option on LinkedIn, you can do this task with maximum precision.

• Exploit LinkedIn Ads:?

Apart from free tools, LinkedIn also offers paid advertisement marketing. With these paid ads, you can look out for potential employees and also reach out to bag new customers.?

The prices are quite minimal, but the ROI is generally very high. Thus, paid advertisements can be a great way to maximize business. This is mainly more important for B2B companies where LinkedIn can prove to be a useful aid for reaching a broad target group in a short period.

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Overall, LinkedIn is one of the best available social media platforms to mark presence and gather brand recognition. It can help you in promoting and expanding your business very effectively; all you need is to know the tactics to utilize this platform wisely.?

If you haven’t yet tried it out, its high time that you take your business and spread it across the professional network using the right marketing tactics to generate good deals for your business.?

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