5 WAYS A VIRTUAL ASSISTANT CAN HELP SCALE YOUR WEB DESIGN FIRM – SO YOU CAN TAKE A VACATION [November 2022]
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Sometimes small business owners, especially web designers, have to spread themselves thin. Web design encompasses many responsibilities including project design, marketing, management, customer service, training, and support.
As an entrepreneur, you probably work alone or perhaps with one other person. However, there are several reasons why you should pull the trigger on outsourcing. After all, we all need some time to ourselves. A virtual assistant will let you buy a little more time in your workday.
Customer Service
As a business owner, you will know that customers are the most important part of your organization and it goes without saying that you can’t afford to mess with your customer support. However, it’s practically impossible to take care of all your business activities yourself and it would surely send you on a downward spiral. That’s where a customer service VA comes in handy. But before you dump it in your VA’s lap, it’s only fair that you give them some training! It’s important that they respond to your customers in your voice and as well as you expect them to do. Sounds tedious?
Focus on the outcome. This initial training period will save you headaches in the future!
Here are some tasks that you can delegate to your VA, every day and when you’re on vacation:
* Return calls and follow up on emails for you.
* Design and put into effect a customer onboarding process.
* Bolster the level of customer service during design projects.
* Reach out to your customers to gather information.
* Alert you when there’s a need for you to intervene (hopefully not too often).
Design Help
Your VA doesn’t have to be an alpha geek to help with your website design. Basic understanding and experience of design and CMS will do. A VA should be able to help you with the following:
* Help set up pages to finalize designs.
* Read up on photos and color schemes.
* Edit photos and videos as required.
Content
A VA can help you with your content strategy if you don’t have one. Your content strategy has to resonate with your audience.
Now, this part will vary according to your VA’s strengths, and they might be eager to learn even if they’re not familiar with it. Remember, If you don’t ask, the answer is already no.
Here are a few things your VA can help you with:
* Keyword research
* Content outlines
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* Ghostwriting
* Proofreading and editing content
* Setting up pages in CMS
* Work with freelance writers
Training
Your clients will most likely require training when using their CMS. This can either be done through videos or documents. However, it will be a nuisance for you to create these for each new website.
You can create a generic document that can be personalized later for each client. You can ask your VA to take care of that.
You just need to identify a skillful VA and appoint them as a trainer and you can ask them to cover a set of steps during an onscreen video.
With adequate preparation and training, your VA can help you with the following tasks:
* Creating training videos for clients and sharing it with them asynchronously.
* Assist during the client training period.
* Help you identify and fill gaps and holes in your training.
Follow Up
Customer testimonials are a great marketing tool that can prompt visitors to buy and convert prospects into customers as they have an unbiased voice. Asking clients for testimonials and showing them off can help establish credibility. So, how often do you ask your clients for testimonials?
While it’s true that as an entrepreneur you’re mostly on a time crunch and hardly get time to follow up with your previous client before you move on to the next project, you can delegate this task to your VA.
Here are some ways a virtual assistant can help:
* They can create a system for follow-ups.
* Follow up with clients and ask them for testimonials and photos.
* Upload those testimonials to your website.
* They can also update marketing materials with testimonials.
* Set up a user-friendly system for your clients where they can send referrals.
* Update you when you get back from vacation.
Voila! Hire a virtual assistant and stay ahead of the curve.