5 Ways to Use Content After It's Posted on Your Blog

Have you ever wondered what you can do with content after it's posted on your blog? There are a lot of options. For example, content repurposing: You could turn the content into a video or infographic and share it in those formats. Or, if you're promoting an event, content may be helpful to share for that purpose. In addition, there is social media outreach: Requesting people to share your post with their followers or friends they think would be interested in the content. Finally, some content may even be worth syndicating!

While content can be repurposed into various formats, not every type of content is suited for all content formats. A great blog post may not necessarily make an interesting video or infographic. In addition, some content will work better than other content as a lead magnet in an opt-in series you create to share with your subscribers or leads.

Here are five ways you can use content after it has been posted on your blog:

#1: Repurpose content to share in other content formats

There are many content formats you could share repurposed content in. This content doesn't necessarily have to be for the same niche as the content you have posted on your blog. You can even vary it by point or type of content. For example, suppose your original content was a blog post about cooking chili. In that case, you might turn this content into an infographic on making chili and then place that infographic on Pinterest where people who don't follow your blog will discover it. A video on making chili would also work well in this format since videos tend to do well in search results and are more likely to get found when people are searching for information related to making chili.

What formats would be a good fit for your content? There is no way to know what will work without experimenting and seeing what your audience responds to best!

#2: Share content as an opt-in lead magnet in an email sequence

If you are using content as part of a marketing campaign or launch, it may make sense to use content that has been posted on your blog before and create an email series out of it. This could include repurposed content or content you have created specifically for this purpose. You can repurpose one piece of content into multiple segments by dividing the original content into chunks that can be used to start separate emails. Create these emails, so they all flow together conceptually, but each contributes to the content in some way.

To do this, take a look at your content and answer these questions: What is the content about? What type of content is it? Is this content related to something that may be interesting to my readers or contacts? If you were going to share content from this blog post on social media, why would you choose this content over other content you have posted? Asking yourself these types of questions will help you identify what makes each piece of content unique and special so you can find a route for sharing it with your audience again!

#3: Share repurposed or written-for-new-purpose content as part of an opt-in sequence (a series that people subscribe to)

While using content as content in an email sequence is one use for content, you can also get creative with content and use it to create a lead magnet or opt-in series. To do this, choose content that has been well received in the past or content you think your audience would be interested in reading. Chop up each piece of content into chunks to fit together conceptually and then repurpose them into content relevant to your business.

#4: Give content away as a freebie (bonus) when someone makes a purchase

You could give access to content that has been published on your blog as part of the bonuses for people who buy something from your online store or content as content. As a content-based bonus, you could publish content as an eBook.

#5: Share content via social media repurposing content (for example, content as an image or infographic)

On top of sharing content as content in emails and through outreach, you can also get creative with content and use it to share content via social media. One way to do this is by converting content from your blog into images or infographics so you can post about it and make sure the content reaches a broader audience than just people who regularly visit your site.

Thinking about how you can repurpose content isn't something that should stop after you've initially posted it. After all, this is content we're talking about! Content itself doesn't stop at one format; it's malleable and ever-evolving. So breathe new life into old content by giving it a new purpose and sharing it with your audience in a new way.

Lastly, while repurposing content has many benefits for increasing exposure and driving engagement with current readers, it doesn't work if the original content wasn't great in the first place. It is essential to spend time creating content that is relevant to people in your niche, and that will be shared.