5 Ways To Use ChatGPT to Build Your Personal Brand

As an entrepreneur, freelancer, or side hustler, and even as an employee, building a strong personal brand can be essential to your career success. A personal brand reflects who you are, your values, and what you have to offer.

However, creating a brand that stands out can be challenging, especially with the overwhelming amount of content that is available to us today.

In 2023, AI and Automation will become more and more important (and useful!) to build your personal brand and dominate on social media.

But if you

• are too busy to create brand content from scratch
• struggle with dyslexia or are not a natural writer
• hate researching data or SEO keywords for your content
• don't have a team to help you develop content

creating content, especially newsletter, article, blog, or scripted content can be overwhelming at best and impossible at worst.

Luckily, tools like ChatGPT, a cutting-edge AI language model developed by OpenAI, can help you build a personal brand that accurately reflects your unique identity and sets you apart from the competition.

But...

Before we even start:

Don't over-rely on content written by AI.

You can always use these applications to generate a skeleton (structure of the content) but make sure you humanize and personalize the content. By applying your personal way of speaking, your unique story, and - of course - your opinions into it.

Because chances are, you'll be competing with other content creators who'll be using AI, so you don't want to reiterate the same opinions as everyone else, especially if you're telling your personal brand story.

Advice by ChatGPT: “While ChatGPT can be a useful tool, it is important to also actively engage and participate in building your personal brand, rather than relying solely on a language model.”

The good news is: you can already ask ChatGPT to humanize it's output before you look at it yourself.

Tutorial:

• Start a new session with ChatGPT by entering your prompt or question.

???? ?? Prompt:

"Create a brief article on why mindfulness meditation is crucial for success in 2023."

Incorporate these elements:

• Employ powerful language that convinces
• Pose questions to facilitate transitions between ideas
• Support key points with concrete evidence and illustrations
• Address the reader directly in a conversational tone."

So here's how to use ChatGPT to build your personal brand:

1. Researching and Creating Content

Of course, as we all know, one of the key components of building a strong personal brand is creating high-quality content that showcases your skills, knowledge, and experience.

ChatGPT can help you come up and research content for your brand, by generating ideas for blog posts, articles, and social media updates. With its advanced language processing capabilities, ChatGPT can help you write compelling content that resonates with your target audience.

Let's say you are creating content around meditation, here's a quick tutorial on how to use ChatGPT to create a youtube script around the topic.

Content Creation Tutorial:

1. Start a new session with ChatGPT by entering your prompt or question.
2. ???? ?? Prompt: "Write a script for a YouTube video about how to meditate for beginners."
3. Provide context and background information to help ChatGPT understand what you're looking for. (explain who your target audience is, and share what information you want to add to the script. And then end with "Do you understand?", to train the model to become more familiar with your brand's characteristics)
4. Fine-tune the generated output to your liking by providing feedback and making modifications as needed. (personalize and humanize it)

Here is also an amazing step-by-step explanation from Roxana Irima about how ChatGPT can help you come up with content ideas:

2. Optimizing for Search Engines (SEO)

To reach your target audience and build a following, it's crucial to have a strong online presence. ChatGPT can help you optimize your personal brand for search engines by generating SEO-friendly content that includes keywords and phrases related to your niche.

Whether that's for your YouTube Videos, Website blog, Courses and Online Products, Linkedin newsletter, and even Social Media posts.

This will make it easier for potential clients and customers to find you when searching for services or products related to your personal brand.

SEO Tutorial:

1. Continue the session with ChatGPT by entering a prompt or question related to SEO:
2. ???? ?? Prompt: "Optimize the script for the YouTube video about how to meditate for beginners for SEO."
3. Ask ChatGPT for a list of keywords around a specific topic of your niche and personal brand.
4. You can ask for either long-tail or medium-tail keywords.
5. ? Alternative (that's what I do), you can go to Google Keywords and search keywords in your niche

6. ? Then go to Google, search for the keyword, and copy-paste "PEOPLE ALSO ASK" questions that come up:

7. ? Then ask ChatGPT to integrate your keyword and questions from Google into your content

8. Fine-tune the generated output by inputting links

3. Experiment with voice search for SEO

Another marketing trend that’s been growing in popularity in 2022 is optimizing SEO for multiple search functions.

Ilse Van Rensburg, Cognism’s Senior SEO & Content Executive - said:????

“So I think that's going to be a big thing; mobile and voice search will continue to grow. I've tested it on Cognism for some of our pages and, for our page ranking number one, we have got the voice search snippet, so that's very good. It plays into [the goal of prioritizing] helpful content because it will be more like long-form keywords of people asking questions and us answering them. So that will help us a lot because voice search plays into that.” (Cognism, 2022)

Paige Arnof-Fenn, Founder & CEO of?Mavens & Moguls, agrees. As users continue to become more mobile-focused in their content consumption, marketers will need?to optimize multiple mediums to have the highest chance of success. She explains: "To make SEO even more relevant in 2023, it must be optimized for multiple mediums. Searching by text, voice, and image must all be addressed. For example, voice search adds usability/functionality to your site, making it accessible to all users, including those with limitations/disabilities.”

To optimize your content for voice search, ask ChatGPT to create more conversational content, and follow this example

Voice Search Tutorial

???? ?? Prompt Examples:

• Use natural language and conversational phrases
• Use long-tail keywords
• Focus on "Question" keywords

4. Think outside the AI box

We often tend to ask AI questions as if we'd type them into Google. However one of the amazing things about tools like ChatGPT is that it can create content from more interesting perspectives if we give it the right (high-quality!) creative input.

Here are some formats inspired by Rob Lennon's post on Twitter:

ChatGPT as a Persona:

Interact with ChatGPT as if it were a customer, collaborator, or respected professional in your industry. Have a conversation with it an ask it to generate content that aligns with that particular persona.

???? ?? Prompt:

"You are a highly regarded HR consultant with extensive experience in talent management and employee engagement. Advise me on how to create content that resonates with HR leaders in startups. What thought-provoking questions should I pose? Focus on providing unique and knowledgeable insights."

Use ChatGPT to Disrupt the Status Quo

Request examples that go against conventional wisdom.

Produce content that disrupts readers' preconceived notions.

???? ?? Prompt:

Topic: Expanding your photography business

For this topic, provide examples that challenge the conventional understanding of growing a photography business. Generate a plan for content that pushes the boundaries and provokes new ideas.

Give ChatGPT a Purpose

Define a clear Purpose and Target Audience for Your Content

Inform ChatGPT about whom you aim to reach and what you hope to accomplish with your content. Keep in mind that it needs clear direction from you. Specify your target audience and desired outcome.

???? ?? Prompt:

Subject: Expanding Your Coaching Practice

Target Audience: Aspiring Business Coaches

Goal: Encourage and educate your audience on ways to grow their coaching business.

Tone: Clear, simple, casual, approachable, modest, knowledgeable.

5. Formatting and Presentation

Presenting your content in a clear and easy-to-read format is essential to building a strong personal brand.

ChatGPT can assist you in formatting your content with

• headers,
• paragraphs,
• bullet points, and
• other elements

that make your content visually appealing and easier to consume.

Formatting Tutorial:

1. Continue the session with ChatGPT by entering a prompt or question related to formatting and presentation
2. Ask ChatGPT to generate content with headers, paragraphs, bullet points, and other elements that make your content visually appealing and easy to consume:
3. ???? ??Prompt: "Turn the script for the YouTube video about how to meditate for beginners into an article, with common formats such as headers paragraphs, and bullet points."
4. Fine-tune the generated output to make sure it meets your formatting and presentation requirements.
5. Again, add your own links, pictures and offers to the article

Advanced Formatting Tutorial:

Tell ChatGPT to present information in a variety of formats.

• Detailed Outline
• Visual Mind Map
• Concise Bullet Points
• Compelling Essay
• Bite-sized Text Snippets of under 280 characters
• Adhere to the format: 1) What, 2) Why, 3) How

???? ??Prompt: "Create a detailed outline on the topic of managing client relationships as a freelance graphic designer. Utilize the 1) What, 2) Why, 3) How format to present the central idea, key considerations, and actionable steps for success."

In conclusion, ChatGPT is a powerful tool that can help you build a strong personal brand but you need to accurately reflect your unique identity, values, and offerings on your own or by guiding ChatGPT.

Whether you're just starting out or looking to rebrand, ChatGPT can help you generate ideas, create high-quality content, optimize your brand for search engines, and present your content in an attractive and easy-to-read format. Get started today and take your personal brand to the next level!

My special gift for you:

My new Skillshare class: ?? "ChatGPT for Content Creators - AI-Powered Content Writing, Productivity, and Social Media Marketing."

In this class, you'll learn:

• How to use ChatGPT to create high-quality content quickly and easily
• Techniques for repurposing your content to all platforms
• Creating social media posts in bulk (in under 5min!)
• Tips for creating AI content that actually sounds like YOU
• SEO + optimization strategies for your content

This class is perfect for busy professionals like you, who want to become known in their field and build a personal brand

Click here to watch my class for FREE!

Happy learning and stay mindfully productive!

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