5 Ways To Unlocking Your Sales Leader's Success
Peter Strohkorb Sales Advisory - Specialist Sales Advice That Really Works!
Specialist Sales Advice That Really Works! Working with Owners and Business Leaders in B2B Services businesses.
A new sales quarter has begun. Your sales leader and their team have just gone "from hero to zero", meaning the sales targets have been reset, we are starting sales afresh.
But is it really a fresh start?
Or is it more like "back to the future"?
To help you make a truly fresh start, here are five tips you can implement in your business:
5 Ways To Unlocking Your Sales Leader's Success
1. Set Them Up Right
Your sales leader needs to be both empowered and given enough time to set up, onboard and embed their team, processes, metrics and cadences. CEOs need to give their sales leaders a reasonable timeframe to get set up and make a positive impact.
Look here for more information.
2. Mandate A Unifying Revenue Strategy
Rather than focusing on products, sales and revenues alone, your sales leader should be tasked with aligning and with bringing together your most customer-facing departments, i.e. sales, marketing and customer success, under a unified revenue strategy to drive revenue growth and to achieve your ambitious sales targets.
You'll find further details here.
3. Be Brave, Demand A Shift in Sales Focus
To cater better to modern buyers, the new revenue alignment needs to move sales away from focusing on the usual internal metrics, processes and products. Rather, the spotlight needs to be on improving the buyer's journey and on enhancing customer outcomes.
More information is here.
4. Foster A Positive Selling Environment
Clear communication of your expectations, followed by comprehensively onboarding your new sales leader, providing them with continuous support and guidance, and fostering a business culture of collaboration and agility can make a significant difference to the success of your sales leader and to your business' sales success.
Find more information here.
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5. Get Out Of The Way
Sometimes, business owners and leaders can't help themselves. They feel they need to oversee everything that goes on in their business, in order to maintain high quality levels.
This often brings unintended consequences for the business, for the sales leader and for the business owner. Allow your sales leader the elbow room they need.
Yes, no one knows the business as well as you do. But you can not be everywhere at once. There comes a time when you make yourself a bottle neck that slows processes down and frustrates your competent people.
Get out of their way, let them succeed.
You can find more advice on this point here.
There you have them. The 5 priorities for sales leader success.
Feel like talking about your sales with someone neutral, independent and experienced?
Then contact me for an obligation-free chat.
I want to help.
About Peter Strohkorb Sales Advisory
Peter Strohkorb is the Founder and Principal of Peter Strohkorb Sales Advisory, the Sales Acceleration Advisory firm with a growing list of clients in the b2b services and tech space in the USA, in Australia, and in the UK.
Our motto is "Win More Sales. Less Salesy." , and that is exactly what we deliver to you, our clients.
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