5 Ways Tech CEOs and their leadership can leverage Microsoft Inspire 2022 to accelerate profit, purpose and people development. Get Ready!

In next 48 hours, Microsoft Inspire 2022 will kick off. The upcoming Microsoft Inspire is happening on July19-20, 2022, the largest partner event of the year. It will focus on the Microsoft Cloud, partner programs, and opportunities for you to grow your business in the year ahead.?

My question to tech CEO's and their alliance managers?

Are you prepared, ready and engaged to showup well for you, your company, your partners and your customers?

The irony is most of the tech CEO's leading SAAS and MSP based companies will say "NO" or I don't know how to get started?

If you are in any of those categories, here are 5 ways to leverage MS Inspire 2022:

1. Listen to market signals : Listen to Satya Nadella's opening keynote to know where the big bets in the market are. Usually all cloud vendors follow this signal. Microsoft is known to lead this charter with partner ecosystem.
2. Joint Solution: Explore joint solution for specific market based on the market signals so you begin your journey with Cosell partnership.
3. Join any of the 3 communities to guide you through the partnership journey. Join Women In Cloud Inspire Delegation, IAMCP Ecosystem and/or BCPA network. The best part is that you can be part of all of them if you want to move faster.
4. Explore Cosell partnership plan with greater emphasis on cloud consumption and cosell partnership.
5. Pick minimum 5 sessions to attend.

Here are my suggestive recommendation to get you started. See below for more ideas.

• Nick Parker and Nicole Dezen Partner conversation
• Make marketplace your growth multiplier
• A new approach to digital co-sell GTM with Microsoft and Channel Partner
• How to find success co-selling with Microsoft
• Leverage Partner Incentives to Drive Growth and Profitability
• Accelerate your business with the Cloud Solution Provider Program

If you have done all the above, here is my special gift for you.

As a Microsoft gold partner, Meylah's mission is to ignite economic access through digital transformation. Building smart communities through digital transformation is at the heart of everything we create.?We grant economic access for local leaders, businesses and organizations to build sustainable places to live, work and play, so they can thrive and grow together.??We promise our customers to automate and solve martech challenges around Marketplace, Cosell, eCommerce and/or Event.

One of our core segment is Tech companies. We specialize in helping tech companies to build their strategic Cosell marketing and marketplace execution plan. If you are attending MS Inspire, take the FREE Meylah' s Cosell marketing assessment, designed to help you build your co-marketing plan, secure investments and make your solutions transactable.

I promise you that this will change the way you look at your cosell marketing for your business. It took us 4 years to build this assessment based on best practices to help tech companies to figure out their GTM game plan, recession proof their business and accelerate their demand generation. Plus know we are here for you when you need to ask questions.

Coming to MS Inspire 2022 event, here is the comprehensive session list for you:

Business Building as a SAAS Founder (ISV)

1. The Microsoft Cloud for ISVs: a pathway to success
2. How to build technical and sales capability in a time-starved world
3. Make marketplace your growth multiplier
4. A new approach to digital co-sell GTM with Microsoft and Channel Partner
5. Best Practices: How to Target Microsoft’s Prioritized Industries with Your Solution

Establish Your Leadership Presence

• Digital Perseverance
• Corporate sustainability: from pledges to progress
• ?Grow your business through social value procurement and supplier diversity

Grow Microsoft Partnership

• How to find success co-selling with Microsoft
• Leverage Partner Incentives to Drive Growth and Profitability
• Accelerate your business with the Cloud Solution Provider Program
• Nick Parker and Nicole Dezen Partner conversation

Ask the Experts

• Ask the Experts: Create new revenue channels with partner-to-partner selling
• Ask the Experts: How to build sales capability in a time-starved world
• Ask the Experts: Make marketplace your growth multiplier
• Ask the Experts: The Microsoft Cloud for ISVs: a pathway to success
• Corporate sustainability: from pledges to progress

Partner-Led Community Sessions :?Learn more from Microsoft partner-led communities about inclusive leadership and culture, P2P and community growth strategies that help build a world that works better for more of us.??

• A new approach to digital co-sell GTM with Microsoft and Channel Partner?(CTT11)?with?Women in Cloud
• The Great?Resignation?Retention?(CTT18)?with?The WIT Network??
• Scale your business through P2P (CTT04)?with?IAMCP?
• Best Practices: How to Target Microsoft’s Prioritized Industries with Your Solution?(CTT07)?with?IAMCP
• Tools and Strategies to be Competitive Within the Microsoft Cloud Partner Program?(CTT14)?with?Black Channel Partner Alliance?
• How to unlock the potential of women in your business, and support your attraction, retention, and leadership strategies (CTT09)?with?Women Rising Globally

?Start planning for Microsoft Inspire

?Register for Microsoft Inspire?and view the?Session Catalog?to learn more about these inclusion and impact sessions, as well as the many other great sessions by leaders from across Microsoft.