5 Ways to Survive and Thrive During the Coronapocalypse
Kevin Ehlinger
Director of Brand & Product Marketing | Marketing Director, Brand Strategist
For individuals and companies who hate change, the world seem to be on the verge of the Coronapocalypse! Chaos, toilet paper pandemonium, and infinite uncertainty can overwhelm our senses. It’s as if we are in an earthquake and just hanging on until the shaking stops, however, at this time when that will be is unknown. The best thing you can do is take a minute to fly above it and spot the opportunities that are opening to help you survive and thrive.
1. Get Creative
It’s an easy trap to fall into – doing things a certain way because that’s the way it has always been done. Don’t break what isn’t broken, right? However, in times like these most likely you’re facing one hell of a wreck. Now what?
It’s time to leverage the one asset most companies have but rarely tap into – their collective creativity. Your team is facing tons of uncertainty, yet they are also the ones who may be best positioned to help you find a way out.
Idea management platforms, like Nectir (www.nectir.com), allow you to engage your employees from anywhere. I love Nectir’s platform because it allows you to post a challenge, your team then share their ideas, other’s build on those, and finally the ideas are scored based on how well they align with the goals you set. It’s low cost and highly effective!
2. Diversify – In Extreme Ways
Who would ever have imagined a craft brewery making hand sanitizer? Or strippers delivering takeout? Yet in times of struggle, survival is the key.
During World War II factories were retooled to produce goods to support the war effort. The key to diversification is to identify what are the needs, and then determine how even a small sector of your company could be retooled to fulfill that need with either products or services.
3. Enlist Innovation Experts
One of the greatest challenges executives face, especially those from small to mid-sized businesses, is keeping up with the incredible advancements in technology while staying focused on day-to-day operations. It can be hard to look 3 to 5 years down the road when almost all of your attention is on tomorrow. That’s where innovation experts, like WildeSpark can help.
We get a clear understanding of your goals, customers, and current capabilities. Then based on our expertise in new technologies, trend analysis, and product development across a wide range of industries, we can provide fresh insights and roadmaps to ensure you don’t fall behind and miss out on market opportunities.
4. Embrace Online Tech
The improvement in online technologies over the last few years has been remarkable. For those who have embraced them the impact from Covid-19 has been dramatically minimal compared to companies haven’t.
The two primary areas to explore are remote working platforms and online learning. While many companies have previously feared remote working arrangements due to the belief that it would reduce productivity in reality research has shown that the exact opposite is true. Platforms like ClickUp (www.clickup.com) make it easy for team to continually stay engaged and on-task.
For coaches, consultants, and educators, online learning courses are an excellent way of engaging people and generating on-going revenue.
5. Go Mobile
With people spending more time on their phones than on their computers, mobile apps offer incredible opportunities for every industry to engage audiences in meaningful ways.
Mobile technology has grown far beyond uses for music and gaming. AR apps allow for virtual tours, users manuals, and remote customer service. Geofencing allows for targeted communication relevant to a person’s location. And it’s now easier than ever to sync phones with wearables, whether for employees to improve safety or personal use to improve health.
Be Proactive
While the current pandemic has disrupted nearly every business in every industry, the key is to take a step back, spot the opportunities and then proactively develop ideas to make the most with what you have.