5 ways to supercharge your documentation quality

Documentation serves a series of purposes that keeps evolving. Decades back, documentation helped as a means for future reference. However, the strategies for information development are changing. Documentation not only serves as a means of future reference but also acts as a powerful marketing tool.

The strategies and brainstorming required for publishing documentation have grown manifolds. To illustrate, if the document is to be published online, it should be aligned with the digital marketing strategies of the organization. Similarly, the templates and designs should align with the branding and positioning goals of the organization.

The quality of your documentation process can be the game-changer for your market positioning. Even if you are growing in line with the market, you should tap into the potential of your documentation process. It is so because effective documentation can take you to new heights! New-age content strategies can lead you to strengthen positions in the whitespaces of the market, which can otherwise be difficult to target.

Five factors can help you in supercharging the quality of your documentation. Also, a good look at aligning documentation goals with that of the organization is equally important.

Optimize your landing page

Landing pages should be designed to attract readers, give them necessary information and make them perform desired actions. It should be able to guide customers through their buying journey.

While creating landing pages, the focus should be on keywords, keywords density, meta description, image descriptions, etc. Its purpose is to increase conversions, which can be achieved by attracting huge traffic and engaging them.

Track and analyze SEO

SEO optimization of content can help in attracting more traffic. It is better to have a team of experts doing the work as it requires deep knowledge. SEO experts help a page rank higher among millions of other pages in a search engine.

Documentation and optimization efforts can be measured effectively with the help of SEO analytics. The evolutions happening in the digital marketing field should be taken into consideration for making an accurate analysis of SEO performance.

Work with UI/UX experts for design

The user interface offered by templates should be able to enhance the user experience. The focus should be on making it interactive for the users.

Since the ultimate goal is lead conversion, UI and UX play a definite role in making the readers take desired steps, eventually leading to the conversion gateway. Therefore, people with expertise should handle the responsibility of designing the UI and UX.

Add more than one Call To Action (CTA) buttons

CTAs are the keys you add in the document to lead the readers to the final gateway. There should be more than one gateway placed at different positions for the readers. This helps in reinforcing the desired action as well as guiding the intent of the buyers.

However, there should not be more than 3 CTAs for a medium-sized document. The readers should be able to grasp the information on the page without being forced to act on it. The CTAs should guide through the buyer’s funnel smoothly and not force it.

Integrate multimedia with documents

Multimedia-enabled content is reigning over the marketplace. In today’s era, multimedia content is highly effective in conveying a huge chunk of information in a short span of time.

Based on the type and publishing channel of the document, multi-medias can be added. It is better to add brief descriptions along with multimedia objects.

A highly effective UI and UX with optimized content and multimedia objects sound like a future-proof documentation process. The potential of an effective content strategy is popular yet untapped for many organizations. If you want to gain an edge over peers, effective documentation is the key! So, always work with experts to build and harness the potential of your information development process.