5 Ways Startups Can Use AI to Improve Their Marketing

AI marketing uses AI to gather data and insights to help enhance your marketing efforts. From automated content creation to increased personalization, there are several ways AI can improve your startup’s marketing efforts. These tips will tell you everything you need to know and help you get started.

AI marketing ?uses artificial intelligence to collect data and consumer insights. It can help your marketing team enhance its efforts by creating efficient, targeted strategies backed by data.

Artificial intelligence is a significant asset in businesses and startups, specifically those with a solid digital presence. There are countless benefits to implementing AI tools into your operations. Learn how AI can be used to improve marketing efforts in this article.?

What is Artificial Intelligence?

To fully understand AI marketing, it’s vital to understand what?artificial intelligence ?(AI) is.

“AI?simulates human intelligence?through?high-tech machine processes ?and computer systems.”

These AI machines or systems can perform tasks that mimic human intelligence and behavior. They also continuously improve themselves as they?collect more data and information .

Artificial intelligence is constantly evolving and can take many different forms. Some forms include chatbots, AI assistants like Siri and Alexa, and recommendation engines that monitor your viewing habits on platforms like Netflix. Artificial intelligence is a vast concept made up of several distinct moving parts or subsets that are all often used in combination. Two of the?primary AI subsets ?are as follows:

• Machine Learning
• Deep Learning

#1. Machine Learning

Machine learning is the concept that?computer programs ?can learn and adapt to new data without human intervention. Machine learning is a complex algorithm or source code built into a computer. It allows it to identify data and form predictions based on said data.

Machine learning ?is helpful in the effort to process big data. It’s also valuable across various industries, from marketing and e-commerce to trading systems and banks.

#2. Deep Learning

Deep learning is a subset of AI, but more specifically, it’s a subset of machine learning. Deep learning networks are designed to mimic?human brain behavior . It’s like a neural network, supporting the collection and analysis of large data sets, much like the human brain learns.

Deep learning ?is mainly focused on teaching computers to learn by example, another natural human process. Deep learning models are often recognized for their potential to achieve high accuracy. It is the key to significant tech advancements like self-driving cars and speech recognition software.

Machine learning and deep learning are two essential components of AI marketing. Let’s explore the concept more closely in the next section.

What is AI Marketing?

AI marketing produces customer insights to optimize marketing efforts, streamline spending, and improve the customer’s journey. One of the primary focal points of AI marketing is to understand customer behaviors. Many companies use it to predict their next moves and better serve target audiences.

“AI marketing is ideal for startups looking to build relationships with the consumer base and grow their business.”

People like to feel that the brands they interact with care about and understand them. AI marketing tools can help you achieve that by personalizing content and improving engagement.

AI marketing pulls customer data from both on and offline sources. It uses machine learning to make predictions about customer engagement. This allows you to make better data-driven decisions when spending marketing dollars. Stop wasting money on projects that aren’t guaranteed to succeed.

5 Ways Artificial Intelligence Can Improve Marketing

You don’t have time for errors and unnecessary expenses when you’re a startup. Meanwhile, existing businesses seek to reduce waste and cut operational costs. Using AI marketing can help save time and money while minimizing human error.

There is a long?list of benefits , but check out these five first:

#1. Tracking Marketing Analytics

Because AI is data-centric, gathering insights and?tracking analytics ?can be advantageous. It can be hard to know what your customers want or what they respond to most if you’re just starting out. Historically, marketers would rely on surveys or assessments after purchases to gain insights into trends. However, AI marketing can make these evaluations in real-time.

This means you can understand your customers’ behavior before purchasing to target them more effectively. Getting to know your customers by gathering insights allows you to create more imaginative advertising and marketing campaigns bound to have higher success rates. AI marketing also yields more precise measurements for future projects.

“AI marketing also allows you to tap into predictive analytics to estimate revenues and predict customer behavior.”

Being able to predict customer behavior will enable you to target them better. For example, you may find that your customers only open email content on Mondays. Thus, you launch a marketing campaign that emails your customers every Monday morning.

#2. Improved Customer Experience

No matter what kind of business or startup you’re running, your customers are likely the most crucial piece of the puzzle. From the targeted content you send out to the level of customer service you offer, it’s essential to deliver in the customer experience department.

AI marketing allows for custom, specific targeting, which makes your customers feel important and can increase satisfaction rates dramatically. When customers are satisfied, they’re more likely to revisit you and recommend your services or products to their friends and family. This organically increases your retention, loyalty, and reach.

Chatbots are one of the most common forms of AI implemented on the consumer engagement front. These computer programs can simulate and process a human conversation. Chatbots allow you to offer 24/7 service to your customers with real-time responses. They’re even used at big companies like Spotify and Starbucks. AI lets customers use their fingerprints or face recognition to place orders, search the site using voice search features, or receive guidance from a virtual assistant.

#3. Faster, More Effective Decision Making

Implementing AI technology into your startup can be a significant time saver. It works alongside your human employees to assist and supplement their work. AI marketing strategies can also handle tedious tasks that bog down the day-to-day workflow.

“With AI marketing, you can save time when it comes to developing consumer-focused initiatives.”

For example, say you’re looking to create a new marketing program to target the younger side of your consumer base. Instead of spending hours brainstorming tactics in a meeting, you can rely on AI to pull insights from your customer data in a matter of seconds.

This customer data could tell you that the best place to reach younger consumers is on Instagram in the evening. From there, you can launch targeted marketing campaigns backed by data. Data-driven decision-making is?more error-free than human decision-making . Avoid spending unnecessary funds on corrections. Use real-time data analytics.

#4. Content Curation

Several AI marketing tools help you scale up or enhance your content creation. They are designed to identify fresh and exciting content ideas for different audiences bound to be engaging. The content is backed by your startup’s specific data.

AI marketing tools can generate automated email responses or social media messages and suggest blog topic ideas. AI-generated content can provide a significant competitive advantage and increased marketing ROI.

#5. Personalization

Consumers like personalization. Whether it’s the ability to customize the color of a product they’re buying or how often they receive emails from you, they like adding their preferences to get what they want. AI marketing allows you to tailor content that each person who views your website sees with relevant product recommendations based on browsing history.

Hyper-personalization shows that you understand your customers and their needs individually. It also demonstrates consideration of their preferences and concerns. This is a great way to target specific audiences by referencing each consumer’s behaviors and preferences before sharing marketing materials.

Getting Started with AI Marketing

“There are many ways to use AI marketing, from customer service to social media and sales leads.”

With all these different use cases also come various AI marketing tools. That said, it’s a vast field and can feel daunting to get into, but it can be worth the effort?with help from a data scientist . Here are a few?steps you can take ?in the meantime:

#1. Evaluate Your Use Cases and Pick One

First, identify all your problems or areas you want to level up and think about how AI can help. Think about the daily repetitive tasks your marketing team does that take up a lot of time and resources. Once you identify all your use cases, pick one to focus on.

When working with AI marketing, it’s best to start small and build up from there. You won’t be able to solve all your problems immediately. Break them into actionable, repeatable steps to make them seem more manageable.

#2. Do Initial Research

Once you know what you’re focusing on and have your steps outlined, you can start researching AI marketing applications. You can do broad searches like “AI for social media” or “AI marketing software” just to see what’s out there.

During the research stage, you can also take your AI marketing questions to professionals like AI engineers and?data scientists . Both are skilled enough in technology and data usage to help steer you in the right direction when laying the groundwork for your new AI marketing operation.

#3. Narrow Down All Possible Solutions

You’ll likely have a list of solutions and resources following your research. Now, it’s time to narrow down all the possible solutions. Check out articles and reviews of each one to see which option may be the best fit for your startup’s needs.

#4. Test Technology

At this point, you could narrow it down to three different AI marketing tools. Now it’s time to demo or test each one to see which is best. AI tools have specific applications, and you need to ensure you have the data required for it to work while providing the tool works how you expected it to.

Taking these AI marketing tools on a test run can help you determine which tool is best for your specific startup needs. By testing the software out there, you can also avoid wasting money on programs that don’t fit your needs.

#5. Develop an AI Marketing Strategy

After you’ve vetted some tools and found something you like, you can start looking into securing funds to roll out these new programs. Still, it’s crucial to develop an AI strategy.

Your AI strategy should be formally documented and vetted by your key stakeholders and outline how you will implement the new tools. This will also help streamline the implementation and help you understand how to lead your team.

“Experts can help you avoid common mishaps that could cause you to lose time and money.“

When building your AI marketing strategy, you can also refer to data scientists, artificial intelligence professionals, and other resources to answer any questions. Identify how to use AI in your startup effectively.

Conclusion

AI marketing uses artificial intelligence to collect data and consumer insights that can help your marketing team enhance its marketing efforts by creating efficient, targeted strategies backed by data.

One of the main focal points of AI marketing is to understand customer behaviors and predict their next moves. This helps streamline and improve your marketing efforts, which can be helpful if you’re a startup looking to build relationships with your consumer base and scale. There are several methods to use AI to improve your marketing efforts but talk to a data scientist to develop a tailored approach.