5 ways to stand out on Black Friday

With Thanksgiving weekend comes one of the biggest and most anticipated online shopping events of the year — Black Friday.?

For most shoppers, Black Friday is a signal to start their Christmas shopping. Shoppers spent an average of US$430 in 2021. Don't you want a cut of that pie??

As already evident, online store owners have a lot of money to make. However, seeing that there's going to be a whole lot of promotions and sales, it's essential that you stand out from the crowd. So, here are 5 ways to do so:?

1. Upsell your products

Black Friday will undoubtedly bring in a lot of targeted traffic. As such, upselling your products is an excellent Black Friday marketing tactic to utilize said traffic.?

You don't have to break your back to be a superstar at upselling! You can simply implement upsell options with a You May Also Like items section on your website's checkout page or a Similar Products catalog on each product page. In doing so, you'll earn your customer's trust and affection by making it easy to navigate your products.?

Upselling means shoppers will also be encouraged to make bigger purchases. According to Salesforce research, online shoppers who click on recommended products are 4.5x most likely to add them to their shopping cart and another 4.5x most likely to finish the purchase.?

2. Prepare extended sales and flash deals

With the mayhem caused by the black Friday online shopping rush, offering early sales is a great sales strategy for eCommerce to kickstart your holiday sales and a perfect way to stand out from the crowd. Enter the spotlight by giving your customers a chance to participate in pre-Black Friday flash deal promos.?

A RetailMeNot report showed that about 45% of customers start their Black Friday shopping before November 1st, while 25% start before October. A further 12% start theirs in the summer. Considering these stats, starting your preparations early enough will get you a bigger piece of the sales.?

Announce your early sale through online or email marketing, encouraging shoppers to stay ahead of the rush and get their holiday deals early. It's also a great way of rewarding your VIP or regular customers by offering them exclusive and attention-grabbing flash deals and rewarding them before Black Friday weekend.?

3. Prioritize discount email marketing

In the weeks leading up to Black Friday, most customers' inboxes will be packed full of different email promos from all your top competitors. To stand out is to understand that emails direct shoppers to deals should be prioritized.?

As such, you can install Aument and take on your email marketing by sending personalized automated emails, SMS, and pop-ups that contain your store's details, sales, and promo deals to ensure your potential customers are heading right to your website.?

4. Offer free shipping

Free shipping is a strategic marketing approach that can make you stand out from your competitors and draw the interest of your potential customers. At this time of the year, when shoppers are looking to buy a plethora of items, offering a free shipping bonus for patronizing, you might just be the icing on the cake that convinces them to buy from your online store.?

According to the National Retail Federation, 49% of shoppers in the US indicated that free shipping was the reason why they shopped on Black Friday. A great way to promote your free shipping offer is by adding a catchy banner to your website's homepage.?

5. Optimize your content marketing

Content marketing is an important aspect of holiday marketing; it helps boost sales on Shopify. Potential customers will be online, searching for content showing specific deals on certain goods. You can tap into this pool by creating awareness of your offers, using your brand's site, blog, or even social media accounts. For example, you can use less saturated platforms like Reddit, Pinterest, and Quora.?

Now you know some of the ways to stand out on Black Friday. Implement them and see the difference!

If you’d like to know more about holiday marketing, check out our rundown here.