5 Ways to Speed Up the Know, Like, and Trust Factor to Influence More Premium Buyers

Have you ever heard, “People buy from people they KNOW, LIKE, and TRUST"?

?If you have been around in business for any length of time, you've heard that phrase; but how can you speed up the know, like, and trust factor to influence more buyers?

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?1.???Know Your Market Better Than They Know Themselves

?Research and dig deep into what is going on in your market right now; you must be relevant to your market in real-time. This helps your content pull the right people into your ecosystem because your message will be on point. You want to explain that you understand the problems they're going through, and even at a deep level, you can sometimes show what they didn't even realize and how you have the solutions to fix it.

Be relevant in all your messaging so you can start influencing more buyers.

?2.???Share Your Client Results

If you want to influence more buyers for your services, you can't be afraid to share with your market the results and impact of your work. In other words, toot your own horn!

You can educate and elevate your brand, but nothing influences buyers more than seeing what you do for others. Yet, many coaches and consultants are afraid to do this. They feel this isn't being humble.

However, you can't be the best-kept secret if you are serious about making an impact and building your business.

One way I like to share client results is to create a mash-up or sizzle reel. This is a more entertaining way to share with your market the many results you are working so hard to get your clients and customers and the impact you are making.

Here is a new one I had made for my marketing. I have several of these types of videos. You can see what I am talking about. Do this in your business

Nothing is more powerful for your business growth and brand than others talking about what you have done for them. Do you agree?

Let others do the talking, but you still have to promote it. ;)

3. Expert & Authority Positioning

?When you are positioned as the expert and the authority in a particular niche, it will speed up the know, like, and trust factor. If your LinkedIn profile lists five, six, or seven things in your headline that you do, and they're not well connected, you're not going to look like an expert.

?If you look like a jack of all trades, you're not going to attract and influence buyers.

?If you want to look like an expert in the industry niche and market you're targeting, then showing your relevance and understanding them will speed up the know, like, and trust factor.

?Also, ensure your brand is on point so you look like the expert. You don't want to look like a cheap used car if you want to attract Lamborghini clients. The cheap used car people are shopping for the best price and don't really care about anything but the price, but you should position yourself as the expert.

?4. ???Elevate Your Marketing & Brand

?Do what I like to call Next Level marketing strategies. Have an expert book around your expertise that explains to your market the problems they have, why they have those problems, and how you are the solution to solve those problems. Walk them through your process in the book. Include testimonials, links, and QR codes to drive people to get or see more from you.

Nothing can bring people to you faster than an expert book. It can also get you booked on stages to speak about your expertise and share with your market how you understand them and have the solutions to their pain and problems.

Some other ways you can elevate your brand and use those Next Level marketing strategies is to have your own podcast or television show. You can also be a guest on other podcasts to be interviewed.

Do bigger things like getting published, speaking on stages, or getting featured in media and press releases. Receiving awards also speeds the know, like, and trust, so put some time and energy into those things. But, when you do, make sure you promote these things to your market.

?Elevate your brand, so you become the go-to, in-demand expert that you truly are.

?5.????Ask The Right Questions

Sales can be made just by asking the right questions.

The better your questions are to your prospects, the more they will realize you know your expertise inside and out. This is a powerful way to build trust and influence prospects to buy.

Recently when I was leading a virtual workshop with a zoom room full of coaches and consultants, one of the testimonials said, “I was blown away at the way you uncovered everybody's problems in the room in five minutes!”

It was because of a process and a series of questions I asked that they could identify their own gaps and the things that were missing in their business. The better your questions are, the more people think, “This person is someone I can trust. They get it. They know what I'm going through. They know what I need.

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I hope you found this article helpful. if you're interested in attending my next free virtual workshop, you can go to expertinyouworkshop.com and apply. I'll be training some of my high-end clients, and we invite others into the room who are excellent coaches and consultants and are ready for the strategies I'm going to teach in this workshop which is "How to Scale to $500k-$1M with High-Level, High-Fee Clients and Programs."

?Or, if you want help to become the in-demand expert and scale your business with high-level, high-fee clients and programs, you can book a strategy call here.

I would love to hear your thoughts about this content!! ;)