5 Ways to Sell Your Brand in Social Media

Do you get the idea of being different?

Do you want to stand out from the rest and be seen?

I am grateful for the internet as it has given small businesses the edge in selling their brands and open a window of opportunity to expand their pathway and push the sales upwards. I can now have more places to go and show to the people what I am about with different strategies. It is a proven method that helped me a ton on my sales using the internet.

Now let me show you the smartest way to sell your brand on social media.

1. Commit Yourself to the Right Platform for You

You are not going anywhere when you have nothing to offer. First is to find the platform that you are very active and comfortable with. Because in reality you will be keeping an eye on that site almost all the time. Example on Facebook people are very familiar with that site, it has vast range of users reach. You need that in your business to sell your offers. If you are comfortable on Facebook, choose that platform where you can maneuver well and not minding the time invested in working there.

2. Build Your Offer

When you have chosen a platform already you must make sure that all the important data are there. Work on incorporating all your links like websites and sales pages you wanted to sell. Make sure you write a good profile because customers or users are interested in learning more about your business and what you have to offer. A good introduction about what your business is all about will not get you sales right away but the potential clients will now know that you are the go to person on that kind of service. Use professional profile pictures and good quality images. Review your offer pages over with a professional. One of the places where businesses often lose the sale lies in the bad offer pages and/or the offering not being enticing enough.

3. Choose the Right Niche for Your Brand

In selling your brand it has to have the perfect niche that is more appealing for your offer. The less competition means you have more chance of the buyer finding you. But it will have less potential buyers, it is better to have a niche that is levelled on the average searches. The perfect balance is that level the competition and the size of the potential market. You can use demographics to get the numbers on the right balance.

I always advice to do an Audit, SEO, Market & Competitive Analysis before doing any move at all. Do not create a product, branding, website or any business materials before doing this audit and study! It will save you a lot money, time and worries. If you need help with this, get in touch with me.

4. Get Them to Engage

When people visit your site or your page, you get only 10 seconds to make them interested. Grab their attention by feeding them with important information. Make them feel that you are always ready to answer their questions. Take baby steps at a time, let them get to know you more. Some are just simply looking for assurance that you can deliver what you offer. For example you can like their comments or post a comment and reply to inquiries.

Post as often as you can, so that your audience will know that the account is active. And do fresh posts, use the latest news about your offer and promotions. Do not forget to add a Call-to-Action in your posts to grow your email list and promote your offerings later through email.

Create a content calendar with mix of posts, motivational ones, funny, offers, free information. If you can not be bothered to post several times every day stuff on your social media channels, get a software, program it to do it for you. Or get an assistant to help you. If you need help with social media management, we can do that for you. Get in touch.

It is all about taking baby steps towards a smooth transition from cold visitors to warm engagements.?

5. Pick Social Selling Tools

If you are more focused on brand selling you may want to use a selling tool, you may find tools like Shop All or Soldsie or MeetEdgar helpful. There are plenty of tools available on social media platforms to help you grab the large audience you require. You can use Hootsuite in posting regularly so your schedule in managing your site is not always interrupted by posting contents. Here’s, Tweet Adder if you want to find more people on Twitter who focus in a particular area, or work at a particular company, or have the same interests? It will give you lists based on profile keywords and location. Then, systematically follow a queue of prospects a handful at a time each day.

You will need dedication, time and commitment to learning new things all the time if you want to be successful in all your endeavors. Be committed to what you wanted for your brand and make the ultimate sale. You will be having the engagements from potential clients in no time. You are now known to be an expert of your brand, only do post that are relevant to your brand. Follow the 5 smartest ways to brand selling and definitely you’ll nail it.

Have I forgotten something? Please comment what you find important. Was this post helpful?

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