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The “big three” in the cloud space, combined, account for 58 percent of worldwide cloud infrastructure spend. This is certainly a dominant position, but there are signs that businesses are also looking elsewhere.

As the overall cloud market continues to grow (unsurprisingly, given that businesses continue to invest in remote work and digital transformation), many other cloud providers are finding opportunities to win business from the incumbents via differentiation. “There remains a wealth of opportunity for smaller, more focused cloud providers,” John Dinsdale, chief analyst at Synergy, said in an article on TechCrunch.

For Amaze, that point of differentiation has been pricing. Each of the “big three” can actually become expensive as more is done on them (often surprisingly so), and this can hamper the organisation’s ability to fully leverage the opportunities presented by the cloud. By shifting workloads to Amaze, the overall cost of IT can be significantly lowered.

Unlike other providers, Amaze also has dedicated, local account managers to support clients. The Technical Account Managers (TAMs) are available for on demand advice specific to the cloud hosting account.

First, understand the real costs

For CIOs and other business leaders, the first step in driving efficiencies within the cloud environment is to challenge the assumptions around what they’re paying for cloud services. Getting clarity on the true nature of cost in the cloud is key to understanding how you can transform to a lower cost base.

For instance, hyperscale clouds typically charge for many different metrics, including compute, bandwidth, IOPS, API calls, storage & hourly network interface charges. The calculators that you need to use to determine baseline costs for cloud services are extensive, and this lack of transparency can quickly cause bill shock when unexpected events occur.

Those hyperscale clouds may well be necessary for some critical applications, however, CIOs are quickly learning the value of multi-cloud environments, where they don’t need to pay the premium for hyperscale computing except where it is necessary. For more general applications – the bulk of what a company relies on IT for - the Amaze cloud provides hourly, utility based billing combined with a tiered pricing model. The more workloads that are brought to Amaze, the more cost-effective the cloud costs will be. Amaze is also committed to transparency in costs, and doesn’t charge for API requests, per IOP, private network traffic, or traffic between its office internet products.

Make the transition cost-effectively

After the due diligence process, it may well be the case that there’s an opportunity to shift to a multi-cloud approach to IT. But here, too, there can be hidden costs if they’re not managed. Skilling is one significant cost. There is a major skills shortage in Australia around cloud meaning that any migration activity needs to be considered against the cost of the skills required, or that CIOs need to find cloud environments and providers that can provide the assistance.

However, there are a number of steps that can make the application migration cost efficient, but mitigate costs in cloud consumption for less critical applications and workloads.