5 Ways To Overcome Vanity Marketing For Business Owners

Are you falling into the trap of vanity marketing??

Business owners, you have worked hard to focus on a healthy growth model balancing revenue, margins and profit. You invest in your team and operations to build a stellar infrastructure for your business. You are in the daily grind ensuring you hit those quarterly goals but let me ask you… when it comes to marketing are you still falling into the vanity marketing trap??

I understand that marketing can feel overwhelming and it’s hard to know what to track and how to avoid vanity marketing and metrics. So we put together 5 things you can do to ensure you don’t lean into vanity marketing (read the full sections linked below):

1. Strategy
2. Dashboard
3. Vision First Approach
4. Stay High Level
5. Celebrate Buy Covert

So first things first, what is vanity marketing???

Vanity Marketing is when you are assessing your marketing through a lens of what looks good and feels good to you as the business owner; without leaning on the actual data and analytics.?

If you’re not seeing the results you want at the end of the day then you may be a victim of vanity marketing, focusing on those metrics that have little to no impact on your ROI.?

Read the full article >>> 5 Ways To Overcome Vanity Marketing For Business Owners