5 Fast Ways Nonprofit's Can Stand Out on Instagram
With over 1 billion users now on Instagram, it's important to take steps to be seen! One of the easiest things you can do to stand out on Instagram is to optimize your bio. Your Instagram bio is front row, center for profile visitors. It's your chance to capture the attention of users who are unfamiliar with your nonprofit, highlight news and events, and drive traffic to your website. Here's how:
- CHOOSE AN APPROPRIATE PROFILE PICTURE:
Choose a profile picture that identifies your nonprofit, like a business logo. If your logo has a tagline or tons of wording, opt to showcase an edited version of your logo to just include the icon graphic rather than the logo-type.
2. INCLUDE YOUR FOCUS:
For nonprofits, your bio should serve as your mission statement. Tell your followers and potential followers who you are and what you do. Be sure to express your brand’s voice and personality. Choose your words carefully–you only get 150 characters. (Emojis go a long way in Instagram bios for this reason.)
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