5 Ways a Mobile App Can Grow Your Business

Mobile apps are now part of every conceivable business.  Mobile is the easiest method to engage your customers, while also attracting new ones. Mobile apps offer you a single platform from where you can operate a variety of other processes, such as promoting your product; earning revenue by way of in-app advertising; offering discount and coupon codes; getting your customers to spread the word online and so on. 

Build Brand and Recognition

Brand. The more they see your logo on their mobile screen, social media, and newsletters and updates.  You will be able to build trust with your customers especially if your providing great value. Obviously you should have your logos well branded and beautifully designed, and on all of your social media platforms.

Recognition. Having a mobile app for your business is a great way to display authority and expertise in your niche, which will ultimately  build trust.

Marketing

A mobile app can double as a valuable marketing tool. It can be easily integrated with Facebook, Twitter, and other social media sites. Customers can share with their network, using push notification, you can quickly send upcoming promotions or special events to your customers and prospects.

• Acquire more customers – If your app helps them save time or is just that awesome, they would even refer you to their friends and family.
• Generate more income – A mobile application can readily provide another revenue channel, Affiliate marketing or by offering in-app advertisements.  Affiliate marketing is referral of someone else’s product or service. For example, if you have a dental service. You can refer your customers to different products that can help them and get a commission.

Retarget Existing Customers

Many people who download your app may have visited your business or retained your services in the past. You can keep them engaged with features, experiences, and content through push notifications and custom offers. Target each market segment based on their purchase history and shopping habits.

Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you,  You need to keep them engaged. Having a messaging (or help desk) feature within your app can really make a difference.

Mobile Payments- Mobile payment services allows businesses of all sizes to easily swipe credit cards and manage other transactions via a tablet or phone. This saves time and business can take payments on the go.

Gain a competitive edge

However, with a mobile app, your business can be exposed to numerous people who prefer using their phone. You can still gain a competitive edge by designing an app that looks great and is simple and easy to use

mobile app for your small business is definitely beneficial. It is especially the case if you run a small business and would like to reach more customers via the mobile channel.

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