5 ways to make the client feel the most important.
Kamil Smu?yński
Fleet & Cost Optimization Specialist | Transport & Logistics Expert | Data-Driven Decision Maker
Every industry is guided by certain standards, the main of them is the great customer service, excellent service or loyalty for constant clients. Almost always they are directed to the client. Customer service or an individual approach to it is a key element that determines the to be or not to be. I have analyzed its many years of work with the client and I managed to write down five ways to customers were in the first place.
First I need to replace the awareness of the needs of customers who will work with our company. No matter what position you are whether you are a seller in the frog, the store manager or owner of the company – it is important to your audience positively perceived brand which you represent. For you, it is important that if someone with Your colleagues, partners or employees is not able to understand customers, actually receives money to each person in the company. No matter which career level you are trying to ensure that each crew member understood the motivation, the way how your company works and what concerns they have customers. Why? Just to know why customers select your/your company. You can specify this as a commitment to service that leads to sales. If you run out, you can be sure that customers will begin to move away from the brand.
Second me is that each element of even the smallest matters. Often, additional details are an advantage over of all the current competition. Even pokusi?bym to the statement that the little things affect the decision of our customers. For example, you can provide as well as telecom market where deals are almost the same price or sk?adnikowo, do not decide here unlimited deals or superphones, for example. whether or not Netflix is on offer and the client doesn't have to pay 2 € more expensive. In his eyes is something more than the others. Therefore, regardless of what you do in your business, try to be present in the customer service at every level. To properly use the details that lead to success.
In third place might sound weird but try to get as a Manager or owner, engage customers to the recruitment process. So, do not mistake the client should be here present. And I'm not talking here only about the present clients but also of those who have passed away from your business and, above all, the future. Very valuable is their opinion of who already work or have experience with companies which are no longer customers. Which company has gained their affection and great confidence? Such treatments can bring big success to your company because if you're looking for sellers or merchants they will be based just on that. In the opinion of the customers while they become about three levels above over the other. If you want to keep this condition try not to hire people after In a friendly way I'm not saying here that this is a bad thing, but it happens very often that people hired from the outside can work with customers and much better feel and know that the customer is always in the first place.
The smooth way we went to before the last point – so feedback from the client. For the majority of traders working with the customer ends up at the time of signing the agreement. Later they forget about their achievements and hunt for the next. And this is a big, very big mistake. Why? Because I do not know whether the client finally was happy with the product that has, or for the year, the two will want to take advantage of the next deals, or whether to send back our product back. That is why it is never too early to learn about the individual customer. Collect their starting right from the start what I wrote above, which decided about the fact that he chose you from the competition. Such knowledge will show your strengths and in a pretty good and soft way, you omit risks on which a casualty of your competition. If you engage the client in communications will allow it to acquire new ideas for the development of the company, but also will tie your customer with the company because they feel heard. Especially when you consider his opinions or suggestion at work. Painful, but as life is the truth that opinion the client is much more important than Your in each stage of cooperation and analysis of your offer.
Well, we reached the end and the last point number five, it is indirectly linked to each of the elements that I described above. Here we will go about training new members of our team and their development in the structures of our company. Their effective implementation is a key element of the recently launched a career in business, but the future success of your company. If you fail to spend the appropriate amount of time, do not engage in this project and do not take care of appropriate funding for them, expect that they will work through trial and error and worst of experiment on the same clients that will gain your experience. No matter what industry you're sure that you'll pay for a large amount of nerve, lost benefits and clients. Don't forget that the first impression you do only once, while the evil opinion will follow you to wander for a long time. Therefore, if you are a manager or owner does not save on implementation of new people, but if you are a new member of the team, insist on proper training. This is also in Your interest.