5 Ways to Increase your Business with the Help of Influencers

As a business owner, you may be scratching your head, wondering how the heck to get more customers. You're not alone. The good news is that there are plenty of strategies that can help.

In this article, you’ll learn what business influencer marketing is, and we will take a look at five ways to increase your business by partnering with influencers.

What is Influencer Marketing?

Influencer marketing is an individual's advocacy or endorsement of a brand, service, or product. It can be powered and amplified by social media. When choosing an influencer to partner with, you should always pay attention to the quality of content they produce and their level of engagement on social media.

Usually associated with big names: Beyoncé, Madonna, Ralph Lauren, etc. But now, thanks to the rise of micro-influencers (or influencers with smaller but more engaged audiences), more businesses are engaging with people who may not have millions of followers but who boast a deep connection with their followers.

On sites like LinkedIn and Twitter, business leaders, executives, coaches, and even CEOs have built networks of influence that regularly reach millions of people around the world. But until now, there has been no easy way for B2B brands to engage and activate business influencers.

Influencer Marketing for B2C Brands

Influencer marketing is an effective way to market your product or service to potential customers by reaching out to trustworthy and reputable members of your target audience who have strong social media followings and can influence people's purchasing decisions.

Influencer Marketing for B2B Brands

There is a lot of value for businesses in working with influencers because it can help them build their business by reaching out to potential customers and building relationships with them. Business influencer marketing can also help increase sales, leads, traffic and increase brand awareness for a business.

What You Need to Know About Influencer Marketing Content

You should make sure that the content your influencers are creating or posting is aligned with your brand voice. This makes it far more authentic.

In general, brands don’t engage business influencers for their local expertise but for their regional and international scale.

5 Ways to Increase your Business Through Influencers

Influencer marketing has become one of the most effective ways for businesses to reach their target audiences and drive sales growth.

It's time to stop thinking about it as reserved for only celebrities and start understanding it as an opportunity for all types of businesses, no matter how big or small, to build brand awareness and boost sales.

That means it could be time to think outside the box when it comes to marketing. Here are five ways to increase your business with the help of influencers:

1. Tap Into their Loyal and Engaged Fan Base

You already know that influencer marketing is a great way to reach new audiences, but did you also know that it's one of the best ways to tap into an existing audience?

Business influencers have built a strong connection with their audiences, who are often loyal and engaged. When you partner with influencers, these audiences can become your customers, too - without them even knowing it.

2. Make Social Sharing Effortless

When your business pairs up with an influencer, you'll want to make sure the content is easy for them to share. After all, if the influencer isn't sharing with their audiences, they aren't reaching as many new eyes.

You should also look to produce content that fits into influencers' existing social media content patterns by offering custom graphics and captions for LinkedIn or a set of pre-written tweets that they can easily share on Twitter.

3. Get What You Pay For

Don't expect influencer marketing to be cheap. This still depends on your chosen expert, but when an influencer recommends your brand, they're endorsing it and standing behind the promise that it will deliver on its promises.

In turn, that adds authenticity to your business and value. If you expect influencers to produce high-quality content without compensating them accordingly, you'll be disappointed. The best influencer marketing programs offer payment for sponsored posts.

4. Create Multiple Customized Pieces of Content

Don't expect influencers to create one LinkedIn post and call it good. They are the face of your business, so you need to make sure you're creating multiple pieces of content that they can share with their audiences. Bundle post offering to build pipeline and consistency always work best.

You'll want one major piece of content, like a blog post or infographic, along with smaller promotional pieces like e-cards, infographics, and other engaging materials designed for the platform your influencer will be sharing them on.

5. Offer Something of Value

Let's face it - influencers are busy. They'll only spend their time and resources promoting your brand if you offer something of value to their audiences that they can't get elsewhere (i.e., exclusive content, promotional offers, or giveaways).

If you want an influencer to partner with you on a marketing campaign, then don't be scared to offer them something of value in return.

Wrapping Up

Influencer marketing has become one of the most effective ways for businesses to reach their target audiences and drive sales growth.

The point of B2B influencer marketing is to use industry experts that people trust over celebrities . And these hyper-connected sets of people are well connected with great followings that can help promote products and services.

?It's time to stop thinking about it as something reserved for only celebrities and start understanding it as an opportunity for all types of businesses to build brand awareness and boost sales, no matter how big or small.

That means it is time to think outside the box when it comes to marketing. If this sounds like a strategy that might work well with your company goals, get in touch with us, I’ll be ready and waiting.

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