5 Ways to Increase Sales Through Social Media Marketing

Nearly 85% of the people and companies we encountered had no idea how to use social media marketing the right way. That is why they firmly believe that social media marketing for their own business brings no benefits and is not a productive activity.

And when, after hearing this, we ask them, why do they still do it in the first place, their typical answer is always that it’s because everyone else, including their competitors, is doing it. If you are also the one who thinks the same way and believes that social marketing does no good for you and your business, we have written this blog post to bust this myth of yours.?

The team of Online Strikers certainly believes that Social Media Marketing is superbly beneficial to your business and the reason you are not seeing any benefits in terms of sales from social media marketing is that you are not doing it the right way.

Through this blog post, we will inform you about five useful tips to implement through which you can increase your product sales with Social Media Marketing.

5 Tips to Increase Your Product Sales with Social Media Marketing

Here are the tips you have to follow to increase your product sales effectively with social media marketing:

Develop your buyer persona.

Your social media marketing strategy without a buyer persona is destined to go to waste, and all the money that you are going to put into Social Media Marketing to attract your targeted prospects will give no return on investment. You need to have a buyer persona ready.?

Don’t be confused and overwhelmed by the term “buyer persona” if you are seeing that for the first time. It just means that you need to be fully aware of who your target customer is.?

You need to know everything and anything about your targeted customer. What does he think about most of the time? What keeps him awake at night, making him toss and turn because of the problem that you are aiming to solve? On which social media marketing platform does he prefer to hang out??

When you have answers to questions like these ready, you can say that you have a buyer persona ready. Knowing the buyer persona for social media marketing purposes will make you put in a little effort, but we can assure you that those efforts will be worth it in the end.

You can create specific social marketing ads based on your buyer persona and those ads will help you reap greater benefits because now your social media advertising will be targeting the pain points of those who will be seeing your ad.

Find the right influencers to promote your product or service.

With the rise of influencers, so too has the popularity of influencer marketing around the world. It has been said that usually, people trust influencers more than they trust their friends. What we mean to say by this is that having an influencer marketing strategy in place for social media marketing purposes will provide you with a lot of benefits.

More than 40% of the audience on Instagram prefer to buy those products and services that their favourite influencer has recommended on their social media account. They trust them for their words.

I am sure you have heard of companies that started after the internet boom and grew more than those companies that were there for several long years.?

If we take one example from India that has benefited hugely from influencer social media marketing, it is Kuku FM. Kuku FM is an application that provides audiences with Hindi story content and audiobook summaries. They targeted the right influencers for social media advertising purposes and their sales were uplifted.

Although Influencer Marketing provides a good Return On Investment, if you give the task of promoting your product to those influencers whose audiences will have nothing to do with your product, your social marketing strategy will surely fail.

Do your research before hiring influencers for your social media marketing purposes. Extensive research should be conducted to determine who the best audience to target is.

Publish the right content and be consistent with it.

You know what most people do when the time arrives for them to do social media marketing? What many people do is that they see the posts of their competitors and create something like that, with exactly the same sort of graphic and exactly the same type of content.

You do not want to do anything like that. To increase the sales of your product through social media advertising, you must create something beautiful with your own unique content written on it.

With the graphics that you make, you need to appeal to your targeted audience. You need to arouse their emotions with your content. You should know what problems your targeted audience faces or what content they would like to see from a brand like you to engage them the most.

You know, people see a lot of content on social media advertising platforms on a daily basis, and how many do you think stop scrolling down, view the graphic with the utmost care, and Like and Comment? There are very few. Your purpose should be to become one of those very few in your industry who publishes uniquely made creatives and videos on their social media.

Only then will you be able to attract the right audience to your social media account, get them to be engaged, and increase your product’s sales with social marketing.?

Start social media advertising after a while.

Of course, you can win a lot of customers and get a good number of leads and sales by doing social media marketing organically, but that is going to take you a lot of time. If you ask us, you need to start with social media advertising after some months of doing social media marketing.?

Social media advertising will allow you to reach a large number of people in a short period of time.Additionally, it will help you grow your sales with social media advertising because the advertisement for your product will be seen by those people who would be looking for a product as similar as yours, and chances are (if your advertisement is compelling enough), they will choose to purchase your product.?

Sell your products through flash sales.

Flash sales are not something that companies come up with on a regular basis. Flash sales are something that companies decide to tell the public about 1 or 2 hours prior to whenever that happens.

We human beings are so obsessed with discounted products that whenever we see the “Product On Sale” sign anywhere, we rush into the store without even thinking about whether the product that is being sold on discount is relevant to our needs or not.?

Once in a blue moon, try to sell your product through flash sales, as this is one of the most crucial social media marketing tactics. People will wholeheartedly buy your product, and if they do not, they will share it with their friends and loved ones so that they can buy the product if they like it. This way, you will get a lot of sharing and your account will get a lot of reach.

Conclusion

If we choose to delve into it, Social Media Marketing is far too complex. If you own a business or if you are thinking of starting one, you will have to spend a lot of time learning about social media advertising. And for that, you will need to take your time out from doing something that you know best, namely, running your own business.

What you can do is that you can outsource your business’s social marketing to someone who is an expert in doing that. If you would like Online Strikers, the experts in?Social Media Marketing, to handle your business’s social media marketing, dial +91 9971259994 today.