5 Ways to Improve Your Website Landing Page Speed
No one likes a slow website. This is the reason why companies would do everything to make sure that their website landing speed is on point.?
Some facts:
A one-second delay in page load time?yields to
And so yes, the speed of your website landing page is as important as its content and visuals.
Now the question is, how can you improve your website landing page speed?
Optimizing images for your website means using high-quality visuals that are the ideal format, size, and resolution to increase user engagement. Image optimization also involves accurately labeling your website's images so search engines can find and understand your page content, key for improving your SEO rankings. This process usually includes everything from the way you label your images, to what words you use in titles, to where you put things on a web page.
Large images or those that are not sized or formatted properly increase the amount of time that it takes for the browser to render the images on screen for the user which results to slow web loading. This annoys users and will surely drive them away, leaving them with a terrible first impression.?
If this continues to happen, you’ll undoubtedly see an increase in bounce rates and significantly lower conversion rates.
There are many ways to optimize image sizes and formats but the ultimate goal really is to reduce their size and label them correctly.?
2. Choose a good hosting solution
Do not settle with a cheap host because yes, your hosting provider plays a major role in your website's management and performance — page speed included.?
Poor hosts usually allows sharing of resources between multiple websites on an overloaded server, which can end up straining your page loading times.
Choose a performance-focused hosting solution that is designed for speed. This saves you from the worry of sharing resources with other websites that can possibly drain your pool of potential resources.
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3. Reduce your website redirects
A redirect is a function that makes a browser go from one URL to another URL. It can point to any other URL and doesn't need to point to the same website.
Typically, redirects are good because it directs traffic and resources to an updated page after you published a new content. But too much redirects can hurt your website speed too. With redirects, your visitors have to go through one or multiple connections before they land at the new location. Whether it's just one connection or various, your page will normally take longer to load.?
The trick really is to use redirects only when it is necessary.?
4. Cache your web pages
Caching is the process of storing copies of files in a cache, or temporary storage location, so that they can be accessed more quickly and it is one of the most effective ways to speed up your web pages.?
There are various ways to cache your web pages. You can do this at the server level, meaning that your host handles it for you. Another option is to use a caching plugin to make the job a lot easier.?
5. Remove unnecessary plug-ins
Website plugins are individual services that extend the functionality of your site. You might use a website plugin to change visual elements and add extra information or content. Plugins can also add a completely new function to your web property which can improve its overall features.?
Having too many plugins on your site can cause unnecessary activities that can possibly slow it down. They usually take up a lot of your server's processing power which definitely have a direct impact on your website speed and load-times.
Also, plugins that are not updated can cause some serious security threats, and even introduce compatibility issues that hamper your site’s performance.
Do you need a good quality website that will make your business a standout in the industry?
Let us do the work! We are Qlaunch. We craft creative, cutting-edge and cost-efficient mobile solutions that help brands thrive in the industry.?
Our team comprises some of the brightest and most passionate people in IT — together, we strive for excellence and relish opportunities to collaborate and apply our passion for technology.
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