5 Ways to Improve Your Video SEO
??Brian Keltner??
?? Award-Winning Agency Helping Entrepreneurs Get More Clients, Business, & Interviews??Reputation Restoration | Online Reputation Management | Business & Professional Branding | Social Media Management | Gunslinger
5 Ways to Improve Your Video SEO
Business owners looking to increase their brand visibility should consider using videos as a marketing tool. Not only are videos becoming increasingly popular online, but they can also be a very effective way to market your business or products. However, optimizing your videos for search engines is essential to get the most out of your videos.
I will presume at this point; that you have the necessary tools to shoot and edit a video (smartphone, laptop, quality mic, etc.). I will even say you know the formula for your video content and ensure your setting is appropriate for your brand. The lighting is on point, the sound is decent, and your video is an applicable length for the content you are trying to get across. If not, those are all critical factors to consider before you move on to SEO.
You may have already been using video to help market your business. Still, if you’re not using video SEO, you’re likely missing out on many potential views and customers from your target audience. Luckily, it’s not difficult to improve your video SEO.
1. What is video SEO, and why is it important
2. The basics of video SEO
3. How to optimize your videos for search engines
4. Tips for creating videos that rank high on search engine results pages
5. Additional resources on video SEO
What is video SEO, and why is it important
Video SEO is optimizing your videos for search engines to increase their visibility and ranking. By using video SEO, you can get your videos to show up higher in search engine results pages (SERPs), which can result in more views and traffic for your business.
There are several reasons why video SEO is essential. First, video is a very effective way to market your business or products. Over 80% of marketers use video content to generate traffic and sales (according to WordStream). Video is a great way to engage your target audience. According to ReelSEO, viewers are anywhere from 64-85% more likely to buy a product after watching a video about it.
Second, video is becoming increasingly popular online. Over 100 million hours of video content is watched daily on YouTube. This means there is a massive opportunity for businesses to see their videos by potential customers. Yet, only 9% of US small businesses produce videos on the YouTube video platform.
Video is an incredibly engaging medium, and businesses quickly realize their marketing potential. In addition to the fact that video is a great way to generate traffic and sales, it’s also a highly effective way to engage with your audience.
According to ReelSEO, viewers are anywhere from 64-85% more likely to buy a product after watching a video about it. Additionally, social media platforms are increasingly prioritizing videos in their newsfeeds. You’re missing out on many potential views and customers if you’re not using video as part of your social media marketing strategy.
Finally, by optimizing your videos for search engines, you can ensure that as many people see your videos as possible. And, if your videos are popular and generate a lot of views, this can help to improve your overall SEO strategy.
The basics of video SEO
Now that you understand the importance of video SEO, let’s take a look at the basics of optimizing your videos for search engines to improve your video ranking.
Title and Description
Your video title and description are essential in helping your videos rank high on search engine results pages. When creating your video’s title and description, be sure to include your video keywords. This will help ensure that your videos appear on search engine results pages when people search for those keywords.
Tags
Including relevant tags is vital for helping your videos rank high on search engine results pages. Include various tags, including your target and other relevant keywords. This is where doing your keyword research before you start can go a long way to creating videos using search engine optimization techniques.
Video length
Video length is another critical factor that can affect your video’s ranking on search engines. The longer your video is, the more opportunity it has to rank high on SERPs. However, be sure not to make your video too long, or people will be less likely to watch it all through.
Quality and relevance
The quality and relevance of your videos are also essential factors that can affect their ranking on search engines. Make sure your videos are high quality and relevant to what you’re trying to market. This will help ensure that they rank higher in SERPs than other videos.
How to optimize your videos for search engines
Now that you know the fundamentals of video SEO, let's take a look at how to optimize your videos for search engines.
Research keywords
Before you start creating or editing your videos, be sure to do some research into which keywords you should target. You can use tools like Google AdWords Keyword Planner or semrush to find popular keywords related to your business or products. This will help you ensure that your videos are optimized for the right keywords and appear on search engine results pages when people search for them.
Title and Description
As we mentioned earlier, the title and description are essential factors in helping your videos rank high on search engine results pages. When creating your title and description, include your target keywords and other relevant information about the video, such as its topic, tone, and format.
Including your target keywords in your video title and description can help you rank higher on search engine results pages. For example, if you’re a plumber, you might want to include the keyword “plumber” in your title and description to help people find your videos. You can also use other relevant information about the video, such as its topic, tone, and format.
Tags
Including relevant tags is also vital for helping your videos rank high on search engine results pages. Be sure to include your target keywords and other relevant information about the video, such as its topic, tone, and format.
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Closed Captions
Adding closed captions to your videos can also help you rank higher on search engine results pages. This is because closed captions make your videos more accessible to a broader audience, including people who are deaf or hard of hearing. The algorithms will also consider if you included the closed caption file with your video file. It may mean the differences between getting to the suggested video section of Youtube videos ranking.
To add closed captions to your videos, you can use a tool like?Rev.com. Rev is a popular captioning service that offers high-quality and accurate captions for your videos.
Tips for creating videos that rank high on search engine results pages
When creating videos for your business, you can do a few things to help ensure they rank high on search engine results pages (SERPs).
Here are five tips to get you started:
Make sure your videos are properly tagged with keywords
When creating videos for your business, it is crucial to ensure they are correctly tagged with keywords. This will help ensure they rank high on search engine results pages (SERPs). Keywords to include are video SEO, video content, and youtube videos. Providing videos as part of your content marketing strategy and spending your time with keyword research tools is time well spent.
Create engaging, helpful, and informative videos
Creating engaging, helpful, and informative videos is a great way to attract attention to your business and generate leads. In fact, over 80% of marketers use video content to generate traffic and sales. Creating helpful and informative videos can attract more viewers and convince them to do business with you. No matter your marketing channel, providing quality and relevant content gets results.
Use strong titles and descriptions that accurately reflect the content of your video.
When it comes to video SEO, using strong titles and descriptions is essential. This is because your title and description are what potential viewers will see when they search for videos on Google or YouTube. If they don’t accurately reflect the content of your video, you may lose potential viewers.
Including keywords in your title and description can also help your videos rank higher in search results, so be sure to include relevant keywords that people might be searching for.
Post your videos on popular video-sharing sites like YouTube and Vimeo
If you’re looking to improve your video SEO, one of the best things you can do is post your videos on popular video-sharing sites like YouTube and Vimeo. These sites have massive audiences, and by optimizing your videos for these platforms, you can reach a larger audience and generate more leads and traffic for your business.
Promote your videos through social media and other online channels
One great way to promote your videos is through social media sites and other online channels. You can share links to your videos on Facebook, Twitter, Instagram, LinkedIn, and other platforms. Additionally, you can embed videos on your website or blog or even create a dedicated video page on your website. This will make it easy for potential customers to find and watch your videos.
Additional resources on video SEO
If you’re looking to learn more about video SEO, several great resources are available online. Here are a few of our favorites:
Moz’s “Video SEO:
Search Engine Watch’s “How to Optimize Videos for Search” guide:
Backlinko’s “The Step-by-Step Guide to Video SEO” blog post:
Google’s “Discovery and performance FAQs” guide:
Hootsuite’s “6 Tips for Optimizing Your Videos for Social Media” blog post:
By following these tips, you can improve your video SEO and reach a larger audience with your videos.
Conclusion
Video SEO is important for businesses because it can help attract attention to your videos and generate leads. In order to optimize your videos for search engine returns, you should use strong titles and descriptions that accurately reflect the content of your video’s content and include keywords in your title and description.
By following these tips, you can improve your video SEO and reach a larger audience with your videos. Additionally, post your videos on popular video-sharing sites like YouTube and Vimeo, and promote them through social media and other online channels. If you have any questions, feel free to contact us. We’re always happy to help!
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