5 ways to improve your gym social media presence/grow your audience

Breathing in today’s tech-savvy world has made it necessary for gym owners to keep up with the trends. Where social media has become an indispensable part of our lives, no business can grow without having a solid presence or active audience on social platforms.?

The same goes for gym owners who intend to boost their gym business. Social media is the most powerful medium for growing your presence and audience. Having 90% of the U.S. population on social networks makes it easier for gym owners to improve their brand visibility and presence.?

This newsletter will cover the 5 most practical and impactful ways to grow faster on social media. After all, social media drives results!?

1. Devise a social media plan

Instead of heading into social media without any plan, think strategically about the social platforms to use. Map out what to post, how, and when. Many gym owners may find it hard to manage social media with their busy schedules and stop posting content after a while. Just remember that:

Consistency is the key to growing your social media audience?

It takes time initially to get attention and increase your followers, but once you get consistent, people will start noticing. Many people half-heartedly stop posting on social platforms because they don't get the desired response, but you might be just a day away from getting that response. So, stay consistent with your social media plan.

2. Create content that resonates with the audience

What matters most in order to grow faster is creating content that appeals to your audience. For this, you need to know the trends, hashtags, and viral content styles that resonate with your audience.?

Another important aspect of content production is not limiting it to simply gym-based content but letting people know the backstory, too. People are always more inclined to see things happening behind the lens, so create content that educates, entertains, and engages them.?

For example, you can create edutaining videos for a beginner getting into the gym for the first time. You can also share some healthy recipes and diet plans for people to follow.

3. Collaborate with fitness influencers

One of the most effective ways to promote your gym business is collaborating with fitness influencers. For gym owners, reaching out to fitness freaks is a piece of cake, and the difference it makes is incredible.

Influencer marketing works well when the influencer has a considerably nice following. People who have influence have the power to condition their audiences. So, you can leverage influencer marketing to bring in new people to your gym and reach your prospects more easily.

4. Share client journeys and fitness transformation

Sharing your client's journeys of transformation increases the credibility of your gym. For gym owners, your nicely toned members are the walking testaments of the change you bring. So, let your members contribute to improving your gym presence online.

Add your members’ fitness journeys in highlights and share their testimonials and reviews about being a part of your gym. Since your members are the best asset manifesting the fitness transformation, take advantage of them to increase your credibility and visibility on social platforms.?

5. Conduct virtual challenges and give rewards

One of the best ways to engage with the audience is through conducting virtual challenges. You can leverage the power of hashtags while hosting live challenges. For example, you can start a 3-minute challenge on HIIT workout or something that interests your audience.?

When they post their challenge video with the instructed hashtag, the algo game brings your gym to people’s eyes. In return, you can reward them (with a gift hamper or a free day pass). By making a little effort to conduct challenges and engage with your audience, you can grow your audience 10x better and faster.

Final Takeaway

Growing your business visibility and expanding your audience through social platforms is not hard. It requires a little creativity blended with on-point, trendy content that changes the game.?

No matter how late you start building your gym social media presence, every day brings you one step forward. All you have to do is stay consistent with social media. The more you give your best input, the more satisfying and reciprocated the results will be.?