5 Ways To Improve Your Google Ads Performance

As a business owner, you know that it's important to stay ahead of the competition. One of the best ways to do that is by using Google Ads campaigns. But even if you're already familiar with these campaigns, there's always room for improvement. Here are five ways to make your Google Ads campaigns more effective.

1. Negative Keywords

Negative keyword lists are something that is often not managed well. You may not realize how much traffic you are getting that is not related to your business. This can have a big effect on your advertising campaign. For example, if you have a broad match phrase like "+best +trousers," You may be disappointed to learn that many of your impressions are for trousers for children or women if your company sells only adult men's trousers. There are two main reasons why negative keywords can be helpful.

• The main reason you should not use Google AdWords for selling watches is that people who click on your ad might not be interested in buying a watch from you, because you don't sell kids' watches.
• The second reason is that it will lower the overall performance of the campaign and could lower your quality score.

There are three things that make up a quality score: expected CTR, landing page quality, and ad relevancy. If people see your ad but they're not looking for what you're selling, they won't click on it (CTR) or they'll leave your site right away (landing page experience). This will lower your quality

You can save money and improve your quality score by reviewing your search query records at least once or twice a month. If you have not updated your negative keyword lists recently, you should do so now.

2. Ad Rotation

Although ad copy is a unique sort of art, Google and other ad platforms, fortunately, provide tools to aid in the optimization of your creative approach. There may be one or two ads in your current ad groups that you haven't updated in a while. In general, updating your ad wording might be a smart idea, and switching to ad rotation optimization might be even more profitable in the long run.

Consider a scenario in which there are two ads in our ad group, each receiving 500 monthly impressions, but one of them significantly outperforms the other in terms of clickthrough and conversion rates. While we could disable the worst-performing ad, doing so for each of our ad groups would likely take a lot of time. This is where ad rotation optimization comes into play. With the help of this setting, Google Ads may automatically switch between several frequency options for each ad.

Google might show one ad 75% of the time and the other ad 25% of the time to boost the overall performance of the ad group. This automated tool can help you test more than two pieces of ad copy at the same time. With the knowledge that ad rotation will also optimize for overall performance, you can add 3 or 4 advertisements to the mix and observe how they perform.

You can use ad rotation optimization to make it easier to manage your ad copy. You can turn it on or off at the campaign level or for each individual ad group. This way, you can start using this function right away.

3. Computerized Bidding

Google and other ad systems have a feature that lets you automate your bidding. This is much more efficient than doing it manually. It can be hard to figure out how much to bid for each keyword, and competition and market cycles can make things even more complicated. Automated bidding can help simplify things and make your campaigns more profitable.

Google's Smart Bidding tool can help you achieve different goals, like boosting site traffic, raising impression share, or promoting conversions at a particular cost per action (CPA). You can configure your bids to meet these objectives.

4. Data Focused Attribution

The last-click method is a way to track how many people buy something after clicking on an ad. This is a good way to start, but depending on your business, you might want to use other methods of tracking too.

If you sell expensive items like wedding rings online, potential buyers are likely to do a lot of research before making a purchase. They might start by looking for the "best wedding rings" on the internet, and your website may not be the final stop.

After visiting a few websites and thinking about it some more, they decide that your product is the best. They then look you up online and make a purchase.

You might think that your initial search ad was ineffective because it didn't result in a sale. But I understand that if we hadn't shown up for the first search, the buyer might not have discovered our brand and made the purchase. In this case, different kinds of attribution may be useful.

5. Testing

The first four suggestions were focused on a particular paid search feature or function, but our fifth suggestion is more general and aims to boost the effectiveness of your ads. The fifth piece of advice is to conduct more sponsored search testing across all dimensions.

You will gain new information about your clients and new techniques for optimizing paid search specifically for your account by testing various things in your account. While one kind of ad or landing page will perform better for one account, another can benefit from a different kind. Testing is the only way to discover information that is unique to your audience and business.

To create tests, you can use any search tool or the Google Draft & Experiments function. Larger tests should be conducted at least once every three months, and smaller tests should be run more regularly.

Using ad rotation is a way to test your ad wording. You can do this by testing different versions of your ad. This is a low fidelity method of testing, which means it is not as accurate as some other methods, but it can be done more often.

A landing page test is a more complicated test that takes more time and resources to set up. For example, you might need a tool like Drafts & Experiments to help you with the process.