5 Ways to Improve Your B2B Sales Prospecting

The internet has changed everything in business-to-business (B2B) sales prospecting. According to Statista, B2B sales generated 6.7 trillion U.S dollars in the US in 2019. People want to buy every day and finding them is the ultimate challenge for every business. B2B sales are no easy task and can be particularly tricky for marketers.

It's difficult to generate leads.?It's also not something you can do on the spur of the moment.?You'll be frantic to get fresh leads if you wait until your lead pipeline is empty to start prospecting. You'll end up squandering time and resources on leads who aren't a good fit for your product.?Prospecting is the only way to get around this.?

Even in good times, your sales and marketing teams should be prospecting for new business. This article will give you 5 tips that you can apply to level up your prospecting game:

Here are 5 tips to improve B2B sales prospecting.

1)???Connect With The Decision Makers Via Email First

One of the first digital B2B prospecting methods was cold email.

Email is used by businesses of all sizes to generate pipeline, and there's no reason why it shouldn't work for you. It's dependable, scalable, and you can personalize the message.

A cold email campaign is something that every business can perform. You'll be able to acquire good engagement from people in your market if you've tested and found email copy that resonates with your target audience.

The idea is to avoid making a hard sale right away. Send a warm, personable email to decision-makers that add value and initiate a dialogue.

Then, if they require your solution in the future, you'll be on their list of options.

2)???Build Rapport By Calling the Prospect

Prospecting via cold phoning is still a viable option.

Because of the development of remote work, some direct dials may be incorrect, but most businesses will set up phone number forwarding.

You'll be able to learn about their pain spots and goals, as well as propose your solution, if you can contact a decision-maker on the phone.

The objective, as with cold email, is to avoid being aggressive and to be present to learn about your prospect's needs. If you can assist, do so, but otherwise, leave the decision to them.

3)???Use Video To Personalize Outreach & Generate High Engagement

Putting a face to a name is always helpful when it comes to building credibility and trust with your audience.

During the purchase process, 7 out of 10 B2B buyers watch a video.

When making decisions, B2B buyers frequently watch 30 minutes or more of video content.

Videos are an extremely powerful way to transmit information, so getting your prospects to watch one early in their purchase cycle is a great approach to prospect.

Using OneMob will help you organize your own library of video content to share with your sales prospects and guide them down your sales funnel.

4)???Generate Traffic With Content Creation

Consider content creation as an?inbound marketing?method?if you want to do prospecting on autopilot.

These are content asset-based approaches for attracting quality leads to your company and funneling them into your pipeline in exchange for a value exchange.

Creating high-quality blog posts, whitepapers, or webinars, for example, are excellent ways to engage decision-makers.

5)???Build Your Personal Brand On LinkedIn

Whatever the latest social media network is, LinkedIn continues to be a beehive of B2B decision-makers.

As the importance of social selling grows, it's the perfect venue for you and your team to showcase your unique skills and engage with individuals in your industry.

If you provide insights, learning, and industry updates that your ideal customers care about on a regular basis, you'll be able to establish a following, increase brand awareness, and leads will begin to come to you as a result of your presence on the platform.