5 Ways to Grow Your Business Using Instagram

Are you looking to generate leads and sales through Instagram?

*Oh, I feel you!*

The key to consistently creating value-packed content on Instagram (and any platform) is to educate, empower, and entertain your audience in various ways (like mixing it up with photos, long-form videos, text posts, short-form videos, and more).

Start scrolling to find out my top 5 FAVORITE ways to grow your business using Instagram… and be sure to follow @jasminestar for more tips like these!

Educate Your Audience by Creating Infographics and Carousels

Currently, one of the best ways to get awareness for your business on Instagram is through carousels: a series of photos on your feed that your audience can scroll through on the same topic. Check out >>THIS POST<< for 5 incredible carousel ideas to create that will blow your followers’ dang minds!

Get Discovered with Instagram Reels

It’s no secret that Reels are ALL the rage right now. And for good reason! Reels are a great way to add value for your current audience as well as to attract more followers to your account. If you’re just getting on the Reel Train, take a look at >>THIS POST<< where I breakdown what makes a Reel successful!

Connect with Your Followers via Instagram Stories

The key to using Instagram Stories is not to simply document your day, but to create curated content that resonates with your ideal client and encourages them to participate in your mission. (There, I said it!)

The purpose of using Stories to extend brand awareness is threefold:

1. To drive engagement: Utilize engagement tools such as polls, question stickers, and sliders to encourage your followers to interact with your account.
2. To get more followers: Use hashtags, geo tags, and?@ mentions?to improve the odds of people finding your profile when they’re searching for specific things!
3. To turn followers into raving fans/customers: Poll your audience on content that they’d like to see from you in the future in an effort to better serve them. Followers that feel listened to and understood are more likely to invest in your business.

In order to succeed, you’ll need to implement all three of these elements into your Instagram Stories plan... because the key to using Instagram Stories is not to simply document your day, but to create curated content that resonates with your ideal client and encourages them to participate in your mission.

Stop Using These *Bogus* Growth Strategies

Ohhhhh friend, over the years I have seen so many “growth hacks” that promise more likes, more followers, and more engagement… but trust me Hustler: NONE of them work. In fact, stay far away from these 5 growth strategies that AREN'T serving you well:

1. The Follow and Unfollow Game: If you aren’t genuinely interested in a person’s content, and you won’t be an active member of their community, then don’t follow them. Period.
2. Having a Perfect Feed: Put forth quality content as a stand-alone piece, and release the pressure of ensuring it matches the pieces of content alongside of it. Serve and serve well… The rest won't matter!
3. Using Bots: Hear this: the answer to growing a following that converts to customers is not by purchasing bot followers or paying for their engagement. If your following and likes are powered by bots, you are preventing real humans (the paying kind) from seeing your products or services!
4. Sharing Only Sales Posts: Real talk: The key to selling on social media is developing a relationship with your ideal client. They need to know, like, and trust you far before they share their credit card information! Create posts that allow you to talk about your business in a natural and conversational way.
5. Not Responding To Comments: Dreamer, the goal of every post should be to get your audience talking back to you. When your followers take the time out of their day to comment on your content, do not let that effort go unnoticed! Respond to every. single. comment.

Repurpose Your Content on Instagram Guides

Why work harder when you can work SMARTER? A great way to make use of your previously written content and consolidate it by topic for your audience is with Instagram Guides. Luckily for you, I have created a comprehensive resource that will help you utilize the feature and grow your business. Download it now at jasminestar.com/guides.