5 Ways to Get Your Followers to Take Action… Now
Kim Walsh Phillips
Getting successful business owners on stage and online to grow their business.
When looking for an ROI from your Facebook marketing, the question is, how do you get your audience to take action?
It is similar to building any good relationship—forming trust and growing engagement take intentional nurturing and a demonstration of value. This can take a very long time, but thankfully there are things you can do to speed up the sales process and still develop quality relationships with your tribe.
Here’s how to stoke the fire of your fan page and get your audience amped up to buy: (Tweet this)
1. Condition them to click: Offer relevant and valuable content that is not promotional, but that is not listed on your Facebook page. Train your fans to click through from your site to your blog. They will learn to discover that clicking is good and valuable. This is a very helpful behavior to have in place when later on you want them to opt-in to a webinar or other landing page.
2. Build trust: Feature the “who says so” besides you by turning your clients, customers or patients into the content on your page. From Q&As to member spotlights, bring their faces into the conversation. No one wants to feel like they are the first to choose you to spend money with. (Tweet this) Show them they aren’t alone.
3. Show results: Use case studies and past customer experiences as the foundation for engaging your fans. (Tweet this) Make sure not to be too promotional, but still share stories as social proof.
4. Share some behind the scenes: Let your fans get to know you and your team better to build trust and move them closer to a yes to buy. (Tweet this) It helps to show you are an actual person, not just words on a page.