5 Ways To Get More Followers On WeChat That You Should Use Now

After passing 1 trillion USD of value in 2017 and promising even more for 2018, the Chinese online market is definitely very appealing to any e-commerce company. If you are planning to tap the Chinese market with your products or services, then opening and running a Wechat Official Account is a must do thing! 

Wechat, the all-in-one-app owned by Tencent Group is a whole unique ecosystem itself. From chatting in private or in groups, or paying electricity fees and sending money to your friends, to call taxi or play game like the one that got viral “honor of kings” where you can compete and play with your friends. No wonder Wechat recently reached 1 billion active users. Read on if you want to know how to get more followers on WeChat!

For a brand that opens its official account, there are 2 ways to build a fanbase:

-Organically due to a good brand awareness and communication, slower to get a lot of fans, but these fans are of a better quality

–Paid (Media buy or KOL), where you are paying to advertise on Wechat to get more visibility from Wechat or any local influencers that will promote your account. Chinese KOL and influencers work in a slightly different way from the western ones, but the work process is pretty much the same.

In this article we are going to share with you 5 tips to grow you fan base organically, or without a massive budget, that can apply to any industry no matter how many fan/followers your brand already has.

1. Focus on Content

It sounds obvious but this is the truth: no matter if you are in America, Europe or Asia, delivering the right content, at the right time and to the right audience is the best way to build a solid fanbase. Here are the types of content that appeals to Chinese market on WeChat:

– Article with incentive: giving a candy or a gift after asking the user to interact with your account

– Interviews: articles related to someone’s experience are also very popular and work very well. For example, an interview of an entrepreneur that share failure and success. The Chinese audience loves to read about business stories.

– Storytelling: turning any event or experience into a catchy story will make more likely your article to be shared by the readers. The picture above is from a very successful article to promote beauty product; a great way also to build brand awareness.

– Educational post: users are keen to learn as much as they can, especially in China when we know that 30% of the WeChat users spend more than 4 hours using the digital app. For example, if you are in the food industry, share a recipe of a popular dish in your next article; share creative ways of wearing and matching the cloths you sell if you’re in the fashion industry.

2. Give Visibility to Your Brand’s Wechat Account

Wechat accounts can be found directly from the search bar featured in the app, however, another great and creative way for a brand to connect with new follower is to use the feature scan QR Code and follow. The main tips here is to make sure that your QR code is fully visible in your main offline and online acquisition channels.

Offline

If you are using your QR code in any offline store and are getting new fans from it, those offline acquisitions are highly precious because they have already been in one of your physical stores or events hosted by your brand, so they are some of the most “quality” ones and will have a higher chance to buy your products or services.

Online

Regarding online visibility, remember place your QR code on your website, partner’s sites, PR releases, other digital media channels and so on.

Example: for e-commerce business, make sure the QR code is visible in the delivery package; for services providers, ensure the QR code is visible in your deliverables.

3. Optimize Article Layout

WeChat articles allow lots of possibility in term of creation, from the simple text only, picture or text, picture + video + more sophisticated layouts and designs.

A good advice is to keep it clean with less text and more pictures (given the fact that WeChat is mainly used on mobile phones). Feel free to add animated picture GIFs and video (possibly not more than 1 minute long) or even music. The overall idea is to let users spend time on your article and share it on their newsfeed, not only open it and close after a few seconds.

How to do that? Read the rest of the article here!