5 Ways to Find Ideas for SEO & Blogging

Have you ever felt you are out of good ideas to write content?

Today’s marketing espresso shot is dedicated to content marketing.?

Here are 5 ways to get ideas to write in your blog that can bring traffic to your website, and never let you go out of content ideas!

If you are looking for more about content marketing, sign-up for my monthly Marketing Shots here , that goes out tomorrow!

And, if you are looking for low-competition keywords, read my article on 5minuteSEO .

Google Search Console - GSC

Every time I write about keyword research, the GSC is always first on the list, because it should be.

There are hundreds of ideas that people are searching for, and you can see real volumes. If you are ranking on a keyword at the 3rd page and impressions are in the thousands, this is a great opportunity for an article.

Another way is looking into the questions you are ranking for.

You can use this regex to find all the question queries in the GSC:

^(Who|What|When|Where|Why|How|Can|Do|Is|Are)\b

If you don’t know how to use Regex, read my latest article , and you will also find a regular expression to look for long-tail queries as well

Ask Your Customers

Or rather, use the information you already have from your customers to create highly relevant content for your business.

• Contact inquiries
• Support tickets
• Social media comments
• One-to-one chats

All of the above come with great information from your customers that can be repurposed as content on your blog, videos, or social media.

Customers tend to ask the same questions all the time, just group the most common questions and start creating content that answers them.

It will make your life easier, and attract more customers ??

Google Auto-Complete

Let the invisible hand of Google guide you in your quest for content.

Just start typing your product or phrases and questions related to your product and see what are the most usual searches related to it.

Take notes, and choose the most relevant to your business.

Answer the Public

Do you want to automate the auto-complete function?

Use Answerthepublic.com to get a list of hundreds of keywords and content ideas for your blog.

Copy Your Competitors

Don’t fully copy the content of your competitor, rather find the top content of your competitors and try to “close the content gap”.

Simply use tools like:

• Ahrefs
• SEMrush
• Ubersuggest

Find the top-performing pages, and, if it makes sense, write a similar article. Don’t forget to give it your own personal touch, and try to produce something even better than your competitors so you can rank.

Always remember, provide value for your audience first, then for the machines (SEO).

P.S.: Sign-up to my Monthly Marketing Shots for a shot of inspiration to your inbox.