5 Ways Finance and Sales Should Work Together Toward a Healthier Company

In short:

• As the finance department becomes a central source for data, its interactions with other departments, particularly sales, can drive improvements.
• Increased data transparency and exchange between finance and sales can help sales increase its value creation for the company, an especially important factor in turbulent times.
• Business leaders need to rethink how the sales department measures and compensates success to ensure the system aligns with the business’s needs and goals.

Much has been written about the evolving role of the CFO and the finance department’s role overall. Finance is becoming more strategic, data-driven and involved throughout the business.

In particular, the sales department will find itself with a new partner as organizations work to ensure profit margins aren’t shrinking.

To understand this changing relationship – and how to get the most value from it – we’ve assembled five best practices for finance leaders as they work more closely with sales toward the joint goal of running a healthy business in a volatile, competitive landscape.

Full article: https://www.netsuite.com/portal/business-benchmark-brainyard/industries/articles/cfo-central/finance-and-sales.shtml