5 Ways To Enhance Your LinkedIn Profile

Depending on which way the wind blows, I’m always changing my mind as to what my favorite social media marketing vehicle is. Some days Facebook. Others Twitter. But if we take the good days with the bad, I am always a fan of LinkedIn.

Marketing and branding using LinkedIn is such a powerhouse for both B2B and B2C businesses. The powers at LinkedIn are not only constantly enhancing the platform, but the conversations and engagement amongst users seem to flow much more smoothly than anywhere else.

With that said, is your profile really saying what you want (and need) it to say?

Whether you are just starting out or a LinkedIn veteran, the list below contains 5 elements that will help you not only create/enhance your professional profile, but gain more visibility and credibility with your target audience.

1. Professional Photo. Make sure that the photograph that you are using as your profile picture reflects your professional acumen. My rule of thumb is to be dressed in your profile picture as a potential client would see you in person. Ensure the photo is up-to-date and is the correct representation of what you look like. Networking offline with someone who looks nothing like their online photographs can be tricky.

2. Create a Link List. Link lists are extremely useful. On a simple Word Doc, paste the links to your website(s), blog(s), social media profile(s) and anywhere else that you want to be found online. When you go through and edit your LinkedIn profile, there are numerous places where you can cut and paste this info. My top tip is to customize. Click “Edit Contact Info” and in the “websites” section add your own websites. Choose “Other” and you will be able to customize the link people see. So instead of just “Facebook” your audience can see “Like My Facebook Page”. Create a call to action. Also don’t forget to add your Twitter links!?

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