5 Ways to Elevate the Client Experience for Restaurants

Dining out is a social ritual and one of the great joys of life. Whether you are getting together with friends to share a meal and catch up, or celebrating a family member's birthday, restaurants are spaces for conversation, connection, and relaxation. Creating an atmosphere that facilitates and elevates the experience of diners should be a major prerogative of any restaurant owner. Excellent cuisine on its own can stand alone, but excellent cuisine is a beautifully defined atmosphere can make the difference between a meal and a dining experience.

Here are five ways restauranteurs can elevate the client experience in their establishments creating a unique ambiance that diners will want to revisit again and again.

1. Give Your Walls Some Flavor

When we enter a space, the decor should immediately alert our senses to the kind of experience we can expect to have. Whatever the 'vibe' you hope to create in your restaurant, wallscapes are a powerful way to let clients know immediately what kind of atmosphere they will be enjoying. A coffeeshop with a sleek interior and geometric wall designs might indicate a modern, clean experience where the orders are simple and the patrons are serious about their product. Floral or animal print walls can invoke a natural environment where patrons are whisked away on a culinary adventure. Duggal's wallscapes can be customized by texture and appearance, making them the perfect way to capture the ambiance of any dining venue.

2. Spice Up the Visuals

If wallscapes aren't appropriate for a certain venue, prints are a great alternative. High quality art prints are temporary and easier to change, for venues that enjoy altering the ambiance seasonally. Large or medium format prints make a statement that patrons aren't likely to forget. Remember, prints are going to be the visual source of delight for clients, so try to aim for something that has positive associations and will increase their comfort, and their appetite!

3. Offer Appealing Choices

When it comes to the menu, it's important to decide what kind of branding not only sets a restaurant apart, but also invokes the kind of cuisine or experience that establishment provides. Whether the menu is on the wall or bound in leather, clients want to see the unique style of the venue reflected in the way it presents its food and beverage offerings. Duggal offers the latest technologies for printing and finishing, as well as in-house capabilities for implementing wall decals and building three-dimensional wall menus.

4. Create an Inviting Entrance

Even if the online presence of a restaurant is strong, clients are likely to turn away if the initial experience with the venue proves disappointing. Not only should patrons immediately recognize the exterior, but they should feel welcome to enter and engage with the space. Restaurants can benefit from a wide variety of signage options with Duggal. From digital signage to glass decals, there are options for every space to let their brand shine right from the first glance.

5. Refine Your Palette

Much in the same way the appearance of food can be appetizing or off-putting even before it reaches our mouthes, a space can make us feel welcome or uncomfortable far before we even engage with it. The color palette of any dining establishment should not only reflect the overall brand, but should also stimulate the appetite and sense of welcome. Lime green, for example, tends to be a poor choice for a relaxing lounge, whereas deep reds and golds creates a warm, inviting environment. Choosing colors with Duggal is easy with our expert in-house team who are trained to help you make the right choices for your unique space.

For more information about building and designing your restaurant to impress all your guests, visit https://www.duggal.com and get in touch with our experts today!