5 Ways to Effectively Implement Data Privacy for Your Brand

Happy Data Privacy Day from all of us at Dengage!

Protecting customers’ personal information is a constant top priority for businesses. To mark Data Privacy Day, we have compiled 5 useful suggestions to enhance customer experience and data protection.

January 28 – Data Privacy Day, also known as Data Protection Day in Europe, is an international observance that aims to raise awareness about the importance of protecting personal information and promoting best practices for privacy. The day serves as a reminder for businesses and individuals to respect privacy and be mindful of the data they collect, store, and share. Additionally, it highlights the responsibility of companies to implement proper data practices. With the increasing complexity of data privacy regulations, companies should consider ways to integrate privacy into their business models without sacrificing customer experience. Here are five ways to improve customer experience through a practical approach to data privacy in a digital world.

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1.???Be selective in gathering data

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It is important to be strategic in determining what data is necessary to collect and to ensure that the data is secure. Gathering too much unnecessary data or not properly managing data can be a risk for both the company and its customers. It is important to have a plan for how the data will be used, how long it will be retained, and how it will be shared with vendors and partners.

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2.???Prioritize customer needs over data mining

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Marketing strategies often rely on customer data, but a shift is happening towards considering the customer needs rather than just collecting data. As third-party data becomes less available, first- and zero-party data are becoming more important. Building direct digital relationships with customers through digital channels like your website or mobile app can create a mutually beneficial exchange of value by providing personalized experiences.

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As third-party data becomes less available, companies are increasingly focused on first- and zero-party data and on building direct digital relationships with customers through digital channels to provide personalized experiences.?

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3.???Be clear and efficient in requesting data

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Transparency is important when collecting personal information from customers. Clearly communicate the purpose and usage of the data being collected. Avoid using jargon-heavy legal language in long-form privacy notices, as it creates confusion and can be a subject of regulatory oversight. Customers should have easy access to information about the data being collected and the benefits they will receive, allowing them to make informed decisions about whether to opt-in or opt-out.

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Think of communications around your digital touchpoints as a series of personal invitations. Make sure customers know what is in it for them. Make sure they know exactly how you will and will not use their data. Meet them where they are. That is how you build trust.

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4.???Keep track of how vendors handle data

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Companies should be aware of who they are sharing their customers' personal information with and how these vendors will use and protect the data. Both the company and the vendor are held responsible for any data breaches. Carefully examine the data being shared, the reason for sharing it, and the measures in place to ensure the data is kept secure during transfer and storage.

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5.???Foster teamwork on data privacy

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Data privacy is a concern that involves more than just IT or legal teams. It's important for every department in an organization to be involved in creating a comprehensive strategy for protecting customer data from misuse or theft. This requires collaboration from all levels of the organization to ensure maximum security throughout the organization and technology stack, where customer information is stored or shared.

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Data Privacy Day is a reminder for businesses to prioritize the protection of their customer's personal information. By implementing these five strategies, companies can not only reduce risk but also create a trust-based relationship with their customers that can benefit both parties. These strategies can be incorporated into daily operations, ensuring that data privacy is always a priority.

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About Dengage

D·engage is a Marketing and Messaging Software as a Service (SaaS) provider whose solutions enable brands to automate digital customer engagement to improve customer experience, increase revenue and reduce operating costs. Driven by a team of experts with vast experience in MarTech, the company offers a wide range of products and solutions available both in the Cloud and On-Premises.