5 Ways to Customise Your Company's B2B Marketing Strategies
I think the following raises some excellent points about Marketing Strategies. I’ve included a few of the highlights for you to get the gist of the article:
Have a social media marketing plan with SMART goals
The SMART framework can help small companies set clear and actionable goals. (SMART refers to specific, measurable, attainable, relevant and timely.) The SMART framework can be applied in different aspects of business goal-setting, including setting social media marketing goals.
You need to be clear about what goals you would like to accomplish from your social media marketing campaigns.
Choose the appropriate social media platforms
LinkedIn is frequently used by B2B marketers. But you can also use other platforms, such as YouTube, Facebook, Twitter, Instagram, and your organisation's blog. My survey research findings suggest that more B2B than B2C and nonprofit organisations are using LinkedIn as a social media marketing tool.
LinkedIn is the most popular professional social networking site nowadays. Thus, it's appropriate for B2B organisations to target their key audiences, demonstrate their thought leadership in the industry, and post educational content on LinkedIn. For example, some market research firms, public relations agencies, and independent business/analytics consultants use LinkedIn to share their research findings, advertise their services, and connect with prospects and existing clients on LinkedIn.
Post great content in different formats on your social media sites
You need to understand your target audiences' information needs. Relevance is the key. Options available to you include informative articles, white papers, infographics, blog content, photos, podcasts and videos on your social media sites. Provide your target audiences relevant and useful information in your post, such as an advice-based article, a new product launch announcement or a product demonstration video.
What do you think? Maybe you’d like to read on? Check out the full version here then give me a call to discuss how this might impact your own business: 0411 686 071. Alternatively, email me at [email protected]
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