5 Ways To Create Your Own Product Management Portfolio

You have to?envy architects and engineers.

These are professional communities that can easily display their achievements, since they build our cities and infrastructures. Headquarters, apartment buildings or bridges are a?physical portfolio for these professionals.

But what about the builders of the digital world?

Some Product Management heroes have left a bigger print on the world than many who deal with the built environment. These digital architects have to?reflect their achievements through Product Management portfolios.

Below, we will share with you five excellent approaches to produce a successful portfolio. Before that, though, it’s time to?review what a portfolio is?and what it aims to do.

What You Need to Know About Portfolios

Even before the advent of computers, many professionals faced difficulties with sharing their portfolio. Outside the financial world, a portfolio is a?visual or textual representation of a person’s work in a particular area. What is it good for?

Think of advertising creatives, for instance. Already in the middle of the previous century, they were making materials for all sort of media. From billboards, to magazines and even radio shows; their work was all over the place. As you can see,?portfolios are particularly useful for work functions that are either carried out freelance or involve a high degree of “personal touch.” Filmmakers, fashion designers, artists, copywriters… They tend to have high mobility between firms and, as a result, they need some sort of journal they can easily carry with them.

Once the digital revolution kicked in, more and more positions started sharing the same traits. From software engineers to user experience experts,?most of the tasks undertaken in a modern office take place in the virtual sphere. Thus, emerged the need to translate their work into a coherent digital document.

Before jumping into the dynamics directly related to Product Management, it is useful to remember some general principles about portfolios:

• Portfolios are not CVs: the important elements are the products, not the person who built them.
• A Portfolio is also?not meant to be an exhaustive list: rather, it aims to show the “greatest hits” of a creative career.
• Portfolios can take?multiple forms, dependent on the creativity of their builder.
• Portfolios can be?generic or targeted?to particular opportunities.
• Portfolios must be coherent: their materials have to belong to a similar category and make sense as a whole.
• Portfolios build a narrative. The choice of products to be displayed must reflect some sort of “overall story.” This can be expert knowledge on a single topic, or a very special life trajectory.

These principles apply to all portfolios across disciplines. One aspect that we have not commented on is the actual?form?that these portfolios take in Product.

Product Management Portfolio 101

Building your portfolio will take some time and could distract you from other productive initiatives, but there are many things that justify this time investment.

In the context of a job search, it could save you time to have a portfolio ready beforehand so you don't have to scramble if the hiring company asks you for a portfolio. Since it's a reflective experience, it can prepare you for interviews and other challenges that require you to share your achievements.

Another instance where a portfolio is?useful is?when you are aiming to increase your public profile. Developing a personal brand is crucial for Product Managers. Creating a portfolio can help you think through your Product philosophy and in the long-run strengthen your decision-making rationale. The better you understand your Product decisions, the better you can defend and publicize your point of view.

You can display your portfolio via website. There are now companies which specialize in these services, or go beyond. You can?build your portfolio via a creative video, something dynamic that helps you reach even more people.

Form follows function, so however you build your portfolio, keep your goal in mind. Once you know?why?and?how?you are preparing a portfolio, you need to understand?what?you are aiming to communicate. Here are?five examples of key messages you might want to transmit?with your portfolio.

The Transition-Oriented Product Management Portfolio

This portfolio suits?professionals who want to break into Product. In contrast to experienced PMs, you'll compensate for your lack of direct PM experience with other attributes.

The key story that you're telling is: “Even though I have not had my first Product experience yet, all of these experiences and products I have worked with have prepared me for one.” In other words, you have to?select those features of your personal history that scream user knowledge, business acumen and technical leadership abilities.

Add some flourishes to your profile by talking about your favorite products and inspirations. This will help potential recruiters and others to understand where you are coming from and (crucially) where you want to go.

The Sector-Based Product Management Portfolio

What if you are really an expert within a particular sphere?

Product Management jobs often come about through horizontal moves. You started working at something else, and then you got the opportunity of transferring your skills to PMing within the same company.?Over the years, you start accumulating knowledge, abilities and business contacts. And the rest is history: you become attached to an industry, whether this is health, dating apps or education.

This is a great opportunity to “brand” your portfolio.?By tying yourself to a particular sector, you can target the community. You know the jargon, you are aware of the communities’ trends…?It can be very powerful to show that you are riding the wave in terms of what is going on in the sector. That is, linking your career history to the latest transformations in the industry.

The Skill-Centered Product Management Portfolio

Then again, you could be a full-spectrum PM. This means that you have enacted change across functions and industries. You cannot really point to a certain area of the economy where you are settled. Rather, you seem to have a lot of diverse connections to different aspects of Product Management.

It can be hard to send an overarching message when your own career is not coherent like that. But think again.?That is?exactly your overarching message: you are fully capable of change.?

Thus, emphasize the “full package.” Not just the products that you helped create,?but the skills that made then possible and evolved with each opportunity.

The Entrepreneur Product Management Portfolio

What if the most important thing you want to communicate is?yourself??Aspiring Product Management entrepreneurs have founded companies and launched products. In their case, even if these projects failed, what matters is their drive and their tendency to identify and solve problems.

This type of portfolio seeks to emphasize the trajectory of the individual. Here, everything matters… Education, volunteering, writings.?In this case, the portfolio does act like an expanded CV, where you are the product. It works really well for CEOs and founders, because they often juggle several projects at the same time. This allows them to show their proficiency across products and through the years.

The Experienced Product Management Portfolio

After years and decades in Product, it is very possible that your roles have changed slightly. Most likely, you are no longer so involved with the day-to-day of Product Management. If you are a Founder, you have delegated your functions to the most trusted members of your team.?If you are an experienced Senior PM, you have probably moved onto Executive positions or transitioned towards investor roles.

The reason why you hold a portfolio, therefore, will have more to do with?being picked for conferences and other outreach events as a participant. For instance, an educational institution might want to hire you as a guest instructor. At this point of your career, you have plenty of experiences and numbers to pick from. Simply state the most impressive so prospective partners can see at a glance the value of adding an experienced PM to their roster.

Be Creative With Your Product Management Portfolio

I've offered some examples and criteria for developing a Product Management portfolio. However, the rest is up to you. Creating a portfolio is an opportunity to be creative. Some portfolios evolved from curated blogs. Others can take the form of an Instagram profile. The bravest PMs out there can even make a splash with some sort of physical proof of their work.

Experiment, like any good PM would do!