5 Ways to Create a Website People Love to Use!
If your website frustrates visitors or leaves them confused, they’re likely to bounce out REAL QUICK (have you checked your bounce rate on Google Analytics lately?).
According to Oracle, 90% of users will leave a poorly designed website without taking action.
So grab a cuppa (Yorkshire Tea or Dorset Tea? Or do you rebel against the system like me and stick to coffee? To be fair, this entire question is really just a ploy to get y’all to comment below), and have a read on how to improve your website (consider this your website 'glow up').
Give Users a Chance to Earn Medals and Milestones
Earning points, loyalty rewards, or completing challenges keeps you coming back, as we can see with Apple Fitness+, Nike, H&M, or even your favourite coffee shop (I love getting my loyalty card stamped. Imagine if your customers had that same feeling every time they visited your website).
These small touches build loyalty and keep users engaged.
Pro Tip: If you're a charity, think about how to make fundraising and achievement goals more enticing with milestones and medals. They motivate you to keep going. Make those achievements visible for all to see too because when others notice, they'll want to join in. The power of FOMO, self-achievement, and overcoming obstacles all come into play here.
Show the Numbers, Without the Clutter
People are overwhelmed with information online. Simplifying data helps users absorb what matters without feeling lost.
Imagine a clean, easy-to-read chart showing customer reviews or a graph that highlights popular products. These visuals give visitors the clarity they need to make decisions quickly.
Pro Tip: Use simple, subtle designs with plenty of white space. Highlight key points and allow users to explore further if they choose.
Skip the Password Hassle: Add Easy, Secure Logins
Passwords can be frustrating to remember, and resetting them? Even worse. Easy, secure login options like fingerprint scans make access simple and stress-free.
Imagine visiting a site that recognises you instantly, without any extra steps. This keeps the experience secure while letting users focus on what really matters.
Pro Tip: If your platform requires logins, add features like biometric authentication. It’s a small change that removes a big frustration and keeps users coming back.
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Talk to Your Tech
With voice technology becoming more common, why not let users interact with your site hands-free? Imagine cooking dinner, hands covered in flour, and asking your favourite recipe site for the next step and it responds without you touching a thing.
This kind of accessibility makes your site intuitive and convenient, especially for multitaskers.
Pro Tip: Start with simple voice commands like search or navigation. Test and refine them to work alongside traditional touch controls for a seamless experience.
Build Trust through Seamless Design
A well-designed site builds trust. If your website looks outdated or is difficult to navigate, visitors may question your credibility.
Add trust-building elements like customer reviews, easy-to-understand return policies, and a fast, secure checkout process. These small details can make a big difference in turning first-time visitors into loyal customers.
Pro Tip: Use trust signals such as badges, testimonials, and simple messaging like “secure checkout” to reassure users every step of the way.
Yalla Cooperative Can Help!
We (Yalla Cooperative) know website design isn't just about aesthetics. It's about creating a website that works for your customers and supporters.
Whether you need a complete redesign or a few updates like gamification or voice-activated features, we can help make your site a place users love to explore.
Ready to chat? Feel free to reach out anytime. ?
#marketing #uxdesign #websitedesign #fundraising #RedaLyle ?