5 Ways to Create Luxury Packaging Design# luxury packaging #
5 Ways to Create Luxury Packaging Design# luxury packaging #
1. Choose a colour that resonates with your brand for your luxury
2. Making your luxury packaging look exclusive.
One of the biggest differences between standard packaging and luxury packaging is how much the customer interacts with the packaging.
3. Create a journey for the senses with your luxury packaging .
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Premium packaging should not just look luxury, but it should feel luxurious as well. Through engaging with senses, a direct emotional connection can be formed with your audience. So, when designing your luxury packaging, think about how you can create a sensuous journey through touch, sight, smell, hearing, or even taste if possible (like taking inspiration from edible packaging examples that have been created previously!) A technique growing in popularity is giving packaging a scent, inspired by high-end fragrance brands. This is because it’s a handy way to add an extra touch to the luxury packaging to further excite and stimulate customers.
4. Create luxury packaging in-line with sustainability values Where possible, try to choose sustainable packaging materials for your luxury packaging that can be recycled.
As you’ll know, customers today are always looking for environmentally friendly alternatives! So, we recommend using materials such as paper, corrugated boxes, or folding cartons (affordable, easily stored, and eco-friendly). Next to this, it’s also important to look into the values of your packaging suppliers – Do they align with your values? Sustainability isn’t anymore just buying the right material but about evaluating the whole supply chain.
5. Ensure your luxury packaging is practical A lot of time and money can be spent designing an amazing premium package, but if it does not survive transportation, then all the hard work will be for nothing.
This is why you should always consider environmental stressors such as humidity, rain, and any other situations that can arise during delivery. Moisture such as these can cause card to bend, satin to moulder, and can lead to your luxury packaging to look a bit worse for wear once it reaches the consumer – hardly a luxury packaging experience! Choosing sturdy materials that offer the right amount of protection for your premium products is crucial for success.