5 Ways to Create a Killer Call-to-Action for B2B Brands

B2B businesses, are you looking to revive your calls to action?

Want to see if you can boost your conversion rates?

Look no further.

Here are some tried and tested tips to create CTAs that get clicked every single time!

Use a Strong Command Verb

As the character limit is set at 35 characters per description line, you don’t have a lot of space to attract your reader.

Therefore, it is critical to get straight to the point.

If you are running an e-commerce website, start your CTA with phrases like "order," "buy," or "shop."

If you are promoting a newsletter or white paper, start your CTA with words like "subscribe" or "download."

If you want your visitors to request more information, try "fill out a form for" or "find out how."

In a nutshell, using the right CTA can improve CTR.

Include Emotions

A recent study shows that 95% of buying decisions are made by the client’s subconscious mind.

That’s why your call-to-action should tap into their emotions effectively.

Here’s the thing: Getting your clients to do what you want is easier once you’ve invested in them.

And your CTA can help.

There are so many emotions, like empathy, curiosity, pride, delight, and surprise.

Choose the emotion you want to evoke, select words accordingly, and you’ll be good to go!

Be Precise

Make sure that the content on your landing page isn’t too cluttered, such that it takes your visitors’ focus away from the CTA.

Remember to only add truly meaningful and helpful content to your customers.?

People love clicking buttons, and all you need to do is make sure it is valuable to them.

When picking the CTA on your landing page, ensure that it complements your webpage's colour and design.

Entice Them With Value

Everybody has issues that they want solutions to.

While crafting your CTA, make sure to capitalise on that.

Identify the pain points of your clients and leverage them.

The formula is really simple: find the pain point, utilise that to ask a question, and use your CTA to give the answer.

If you can offer this value to your clients, the CTR of your CTA is bound to hit the roof.

Tap the Power of FOMO

Fear of missing out, or FOMO, is the most effective influencer.

When people learn about a chance that might not come around again, they’ll surely grab it up.

The best way of creating FOMO in a CTA is by mentioning a promotion or a sale that won’t last for long.

This will make it difficult to ignore them.

You can use phrases like "limited period" or "once in a lifetime" to build a sense of urgency and get more clicks!

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Do you have a preferred CTA, or perhaps one that worked better for you?

What about one that you thought would perform well but was a bomb in the end?

We'd love to hear it all, so feel free to drop them below!

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