5 ways to build customer advocacy

‘Hey, thank you, Nika, for sending me this amazing gift’ was the Instagram post from Usha when she received a surprise gift from a fashion brand.  

She had the brand’s perfume bottle in her hand when she posed for the social media.

Gifting a small perfume bottle on her important day was a valuable gesture from the brand.

Now, Usha is a staunch advocate of the brand and recommends it to everyone around her.

For the marketing manager of Nika, Usha is one of their most cherished customers.

These brand advocates are the highly satisfied customers who recommend the product or service to everyone, without any incentive.

They are important when it comes to building trust and awareness for the brand.

While ROAS and ROI are important, a marketer’s goal should be to create and maintain an army of brand advocates.

Here are a few tips to create brand advocacy

1.      Fix the basics: A quality product, excellent customer service and a wonderful after-sales experience do wonder to the brand.

2.      Personalize: Know your customer to serve your customer well. Personalization of products or services becomes easy when the brands dive deep into the knowledge of customers’ preferences and habits.

3.      Highlight Success: Amplify the customer experience when they share it on their social platforms. Highlight their association with the product.

4.      Reward and surprise: Send them a surprise gift on their important days and reward them for advocacy by sending them free coupons now and then.

5.      Be non-intrusive: Make sure not to infringe too much with notifications throughout the day. Value their time and privacy, take consent for SMS marketing and E-mailers. Send notifications at an appropriate event or time in the customer’s day for maximum impact.

Here are the Celetel offerings that you can use to connect with your customers 24/7 – SMS I OBD I IVR I E-Mail Marketing I Chat Bots I Push Notifications