5 ways brand messaging makes more money for your website

What is brand messaging?

Let’s start off the article with a definition of what brand messaging is and why it is so important to your company and its success. Brand messaging is the set of practices a company uses to convey their value proposition to their target audience after identifying their buyer personas.

Basically, it’s the way that you are connecting with your target audience with the hopes that they will use your product and/or service so you can create a bigger impact on your audience and grow your company.

For impact driven companies, I think this is even more important because brand messaging is often the reason some companies fail, and for impact driven companies like yours working to make the world a better place, we don’t want them to fail.?

This is your opportunity to make a connection with your target audience and how your company can create an impact and make their lives better whether that’s through a direct to consumer campaign, or a business to business campaign.

Brand messaging plays a direct role in the effectiveness of your website because it roles into your copywriting. Obviously, this is what your visitors will be reading when visiting your website so you want it to be as effective and compelling as possible.

Here are 5 ways that brand messaging can boost your website and create a connection with your audience so that they want to work with you, or buy from you.?

State what you do

It’s that simple. You want your main H1 headline on the above the fold aspect of your homepage to state what you do and how you help solve the problem of the website visitor. The headline is the first thing your visitor will read on your page and you don’t want to confuse them right off the bat.?

This is your opportunity to draw attention to your website and captivate the visitor’s attention so that they will continue to scroll through your site for more information, and hopefully convert oon your primary or secondary call to action.

The objective of this headline is to make it short, concise and as simple to read as possible. A visitor doesn’t want to think deeply on your website. They want to know if you can help them solve their problem. Don’t over complicate your headline writing!

Define your target audience's problem

Carefully understand what the problem is that your target audience is facing. A great way to do this is to put yourselves in the shoes of your target audience and to develop user and customer interviews in your discovery process.

If you can’t show that you understand the website visitor’s problem then you’re going to have a tough time at keeping them engaged with your site and finding how your solution can help them.

Using effective writing goes a long way in conveying that you’ve defined the problem the visitor is facing. Doing this will set you up properly for the next step in the brand messaging website process.

Highlight how you solve the problem

Next, you want to ensure that you’re telling the visitor how you can solve their problem with your solution. The visitor is seeking information and wants to know how you can help them first and foremost when scanning through your website.

You’re off to a good start if you can captivate their attention and then immediately provide the answer that they are seeking so they don’t have to work hard to find that answer. You want this to be clear, concise and to the point.

This is your opportunity to talk about what makes your solution unique and why it is a must-have for the visitor. You’re looking to create an impact with your solution and keeping the visitor engaged and informed of how you do that is an important part of a website’s conversion strategy.

Empathize with your audience

You want to show empathy through your messaging on your website to truly show you understand your target audience. You can do this through copywriting or a video and this will help boost your conversions.

Why empathize with your audience? People want to work with and buy from people that they feel properly understand their problem and why they are having it. As a company, you should be looking to improve the lives of your clients and customers.?

This is especially true for impact driven companies who are dealing with serious social and environmental problems that can cause anxiety to people. Being a partner and ally with them will help your chances of your target audience wanting to work with you.

Tell your audience how to work with you

A frustrating moment for a user on your website is when they want to work with you, but they’re not quite sure how to get started. It is your job to make it as easy as possible for them to know how to work with you.

An easy step-by-step process is a great way to communicate to your audience how to work with you. This will make it a smooth process for them to get in contact with your company and use your solution.

We like to use a simple 3 step process as that is easily digestible and also great for UI/UX design for your website.

Conclusion

Brand messaging goes far beyond being used just on your website. It also plays a role in all of your marketing campaigns and other channels. It’s something that you will find yourself constantly going back to as you work on reaching and connecting with your target audience.

It’s why we put such an emphasis on your brand messaging when working with you to help you create more of an impact with your solution. You want to make sure that you’re refining your messaging and measuring its success at creating conversions on your website and through your other marketing actions.

Want help with your brand messaging? Book a free consultation with us today and we’ll get started in getting you on the right track to create more of an impact and better the world with your brand messaging.