5 Ways to Boost Your Professional Credibility and Stand Out on LinkedIn
Christine Ong, PharmD
??Pharma-Biotech Career Coach | Strategist ? Career Transitions, Pivots, MSL Excellence ??Med Affairs Exec ? Linkedin TopVoice ? HBR Advisory Council ??Join my >11K news subscribers!
Here's the scenario: You’ve polished your LinkedIn profile, highlighted your experience, and even optimized your keywords, but you’re still not getting the traction you hoped for. Potential employers, recruiters are visiting your profile, but they’re not reaching out.
In today’s market, listing skills aren’t enough. Employers and recruiters want proof that you’re as good as you say you are.
So what’s missing? Your credibility.
Without social proof, your profile might look like everyone else' and can leave you easily overlooked and undervalued.
Here are the revised ideas for building social proof on LinkedIn:
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Regularly share insightful content or your own professional experiences. Engage with comments and discussions to demonstrate your expertise and commitment to your field.
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Make sure to list any relevant certifications, awards, or recognitions in your profile. These add instant credibility and demonstrate your commitment to continuous learning.
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Ask former and current colleagues / collaborators / clients to write brief testimonials about your work. Include these in your profile or attach in the experience sections to provide tangible evidence of your impact.
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Be strategic and focus on building relevant connections. It's hardly compelling if you have <100 connections and are trying to position yourself as an 'expert' in a field. Having a strong network of respected professionals in your industry can indirectly enhance your credibility.
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4. Showcase Your Work
Include and mention in posts, notable projects, publications, and media mentions on your profile. Adding case studies or other relevant work samples demonstrates your expertise and achievements in a concrete way.
Summary
By implementing these strategies, you’ll strengthen your LinkedIn profile, build trust with your audience, and position yourself as a credible, competent and influential professional in your field.
About Me:
After working in pharma & Biotech for >15+ years in clinical R&D and medical affairs, I started career coaching to help medical / industry professionals evolve their careers in the industry. Here's how I can help you:
??Career ???????????????? - Discover and Identify Your Value Story and Proposition
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?????????????????????? - It's all about Who Knows You. Let's make you stand out and be heard.
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Not your average Marketer in Pharma! ?? Sharing real world stories as a hybrid between ??Biotech & ?? Business
2 个月Absolutely agree - love it or hate it, but visibility is part of the game. I do not believe you can only be a valuable colleague if you're LinkedIn is top-notch, but the truth is that it adds some extra visibility.... "hate the system, not the player"
??Pharma-Biotech Career Coach | Strategist ? Career Transitions, Pivots, MSL Excellence ??Med Affairs Exec ? Linkedin TopVoice ? HBR Advisory Council ??Join my >11K news subscribers!
3 个月I’ve had some of you reach out sharing your struggles on the lack of outreach from recruiters/hiring teams. If you think you’ve done all you can on the above and still no momentum, think from ground up: 1?? Are you targeting the right job? 2?? if so, are you effectively positioned / aligned with the needs of the companies? Note: ‘qualified’ is not the same as being competitive. 3?? Professional blindspots?