5 Ways To Attract Freelance Writing Clients On Linkedin In 2024

You Need To Master LinkedIn to Build Your Freelance Writing Career

If you're a freelance writer looking to land more clients, LinkedIn can be a goldmine.

Here are five practical strategies to help you stand out, connect with your ideal clients, and turn conversations into paid gigs.

1. Optimize Your Profile to Showcase Your Freelance Skills

Your LinkedIn profile should clearly communicate what you offer as a freelance writer. It’s the first impression potential clients will see, so make it count!

• Banner: Highlight the writing services you provide.

• Headline: Focus on how you solve client problems through your writing.

• Featured Section: Showcase samples of your work with a clear CTA (call-to-action).

• Bio: Share your freelance journey and how you can help clients with their content needs.

If you have any difficulty with these steps, check out the step by step guide on how to optimize your profile here

2. Use LinkedIn Search Filters to Find Clients

LinkedIn’s advanced search filters can help you discover businesses looking for writers.

• Narrow your search by industry or company size.

• Send personalized connection requests to key decision-makers.

• Nurture relationships that could lead to freelance writing opportunities.

3. Share Regular, Value-Driven Content

To keep clients interested, consistently post helpful content that solves their problems.

Share tips on writing, content strategies, or insights about your niche. The more value you provide, the more potential clients will see you as an expert.

4. Engage with Your Target Clients’ Content

Don’t just wait for clients to find you. Proactively engage with their content by liking, commenting, and sharing their posts.

Over time, this helps you stay top of mind when they need freelance writing services.

5. Use Messaging to Build Relationships (Not Pitch Immediately)

When connecting with new clients, focus on building trust rather than pitching right away.

• Offer value, such as a helpful article or resource.

• Ask questions to understand their needs.

• Once rapport is established, you can introduce your services and how you can help them with content.

Ready to Land More Freelance Writing Clients?

Start applying these strategies today, and watch your freelance writing business grow.

LinkedIn is more than a networking platform; it’s a tool to help you build lasting client relationships.

P.S. NEED HELP WITH OPTIMIZING YOUR LINKEDIN PROFILE OR STRATEGY? LET'S CHAT